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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. Automation technology empowers you to be more strategic and deliver enhanced value by leveraging tailored workflows and personalized messages.

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How to Create Squeeze Pages That Generate Tons of Leads

Hubspot

That's because capturing emails is an important tactic marketers use to gather leads. To do so, you've probably created a lead magnet or content offer. But, how can you create a squeeze page that will generate leads? Implement social proof: You might consider including one or two short testimonials below your form fields.

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10 Sales Email Templates to Get & Keep a Client's Attention

Hubspot

This is where your CRM and their behavior on your website can be valuable tools. Hone in on their pains and provide value. With this in mind, you should establish empathy and rapport with them while providing value. Push your value proposition. This can be in the form of a testimonial, case study, or exciting statistic.

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Implementing Personalization at Scale in B2B Marketing Campaigns

SalesIntel

For instance, you can pull together all the emails of cold leads who haven’t interacted with you for a while and send an engaging offer to restart a conversation with them. Taking this approach makes your audience feel understood and valued. It removes friction within your sales pipeline and helps convert more leads into clients.

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6 Tips for Inbound Appointment Setting

Belkins

Short explainer videos, testimonials from your loyal customers, tutorials, and creative shorts - you don’t need much to create those. It’s your opportunity to tell your story and introduce the values that might catch your prospects’ interest. Organize your CRM. That includes redefining your lead scoring system.

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The Best Cold Call Script Ever [Template]

Hubspot

Not only does it waste time and energy, but you end up facing more rejections than you normally would, which can quickly lead to burnout. In inbound sales , prospects willingly "opt-in" and become a lead after encountering your website or campaign. Plus, you may not always have an abundance of inbound leads.

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5 Myths About Video Marketing, Debunked

Hubspot

By now, you've probably heard video marketing is a powerful tool for generating leads and capturing new customers. Today’s buyers and consumers actually appreciate authenticity over production value. From this, you can automatically infer an individual’s interest in particular products or value propositions that appeared in the video.