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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Your system captures the contact details in your CRM. Customers have more power than ever and want to educate themselves on brands, products, and services on their own terms. You simply design a campaign for each demographic. Your CRM inserts the name, location, and organization to tailor the experience.

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Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote

Martech

One company Padgett is familiar with uses AI to build synthetic personas from composite data pulled from various datasets, including survey data and CRM, to learn more about their prospects and why they aren’t converting. Create new, even more relevant calls-to-action at scale that are inserted in genAI-produced ads and emails.

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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

ANNUITAS

Salesforce’s longer-term vision, however, is strategic — with the company eyeing a model where AI powers a more seamless, multi-channel (and multi-persona), full journey orchestration of customer engagement. The AI Cloud analyzes behavior and activities and combines with meta-data and CRM data, to better identify target lists.

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Lookalike Audiences help you find new customers

Liveintent

This seed list can come from your CRM or any other data warehouse. Our modeling technology scores the seed audience based on 350 demographic and behavioral attributes and finds new people across our exchange who have similar characteristics to the seed audience. Long-term results. Precise yet scalable.

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For Programmatic: Lookalike audiences help you find new customers

Liveintent

Our modeling technology scores the seed audience based on 350 demographic and behavioral attributes and finds new people across our exchange who have similar characteristics to the seed audience. You can create your seed audience using an audience list from your CRM, DMP, or any other data warehouse. Long-term results.

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The Ultimate Email Marketing Glossary for 2022

SmartBug Media

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. A/B Testing. Do you love science experiments? Think Weird Science mixed with Mad Men! Email List.

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The Future of Cashless Payments [+ How to Get Ready With Affordable Tools]

Hubspot

After shopping with Veeve carts, people can pay for their items by inserting or tapping their card without ever going to the checkout line. An important thing to consider is that your customers' payment preferences may vary by age, location, and other demographic factors. Install a commerce-powered CRM. Use a payment processor.

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