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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Still, there’s a lot of talk about automated tools failing to create authentic experiences. Discover everything you need to know about getting started with automated marketing. Your system captures the contact details in your CRM. You simply design a campaign for each demographic. We’ve got the answers here.

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Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote

Martech

“I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” And you can have other stages, but that’s how I think about it.” Marketers can use natural language processing (NLP) to ask questions about existing customer data.

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Email Marketing Challenges in 2021

SendX

Segmentation: Apply segmentation to your strategy by putting your audience into different groups based on their demographics, likes, and interests. HELPFUL TIPS: For increasing open rates: Use merge tags to personalize your subject lines by inserting unique user data into your emails.

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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

ANNUITAS

It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. The AI Cloud analyzes behavior and activities and combines with meta-data and CRM data, to better identify target lists.

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Lookalike Audiences help you find new customers

Liveintent

This seed list can come from your CRM or any other data warehouse. Our modeling technology scores the seed audience based on 350 demographic and behavioral attributes and finds new people across our exchange who have similar characteristics to the seed audience. The benefits of LiveIntent’s Lookalike Audiences.

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For Programmatic: Lookalike audiences help you find new customers

Liveintent

Our modeling technology scores the seed audience based on 350 demographic and behavioral attributes and finds new people across our exchange who have similar characteristics to the seed audience. You can create your seed audience using an audience list from your CRM, DMP, or any other data warehouse. Creating a seed audience.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Connect to Your CRM. Connecting LinkedIn with your CRM and any automated lead scoring software you’re using can help you refine and customize your sales funnel. Most popular CRMs offer a two connection. For example, creating an audience to target in LinkedIn based on contact segments already in your CRM.