Create B2B Buyer Personas that Inform Content Marketing Strategy
Marketing Interactions
JUNE 23, 2017
While 89% of B2B marketers have embraced content marketing, only 37% have a documented content marketing strategy, and only 22% say they are extremely successful with their overall approach to content marketing. A B2B Buyer Persona is a Functional Tool—Not a Poster with a Few Platitudes.
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