Lenny's Newsletter

SEPTEMBER 12, 2023

” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do. Art by Natalie Harney. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed.

CPO 145

CPO Product Work Management Enterprise Management 145

Marketing Insider Group

AUGUST 5, 2020

The thing is that after a certain amount of times, this brand name actually sticks and it can influence your purchasing decisions. Many companies are expanding their C-Suite with new roles like CAO (Chief Automation Officer), CUEO (Chief User Experience Officer), CDO (Chief Data Officer), and CPO (Chief Privacy Officer).

Enterprise Management 349

Enterprise Management Automation Work Management Marketing Management 349

Martech

OCTOBER 23, 2023

If they do have the finances, they want value before they’ll be ready to execute a purchase. For example, pre-COVID, we saw CPO ratios of 2:1, yet during the pandemic, this jumped to 4:1 as captive audiences spent more time on screens and switched spending patterns to focus on home-related products.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Branding Brand Identity 121

Martech Advisor

FEBRUARY 14, 2020

Hooters is giving away 10 free boneless wings with the purchase of any 10 wings when customers share a photo of an ex to dispose of in the best way possible, "so the healing can begin." 💔 #ShredYourEx and you’ll get 10 FREE boneless wings with the purchase of any 10 wings. 😈 [link] pic.twitter.com/igUaURqOHq.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

Sana Commerce

JULY 7, 2022

Alternatively, Sana Commerce CPO Arno Ham recently interviewed IT Manager Willem Pretorius of Montego Pet Nutrition for the IT Stand Up podcast. It is important that these IT professionals use their knowledge and expertise to align their software purchase with clearly outlined IT needs. IT departments can be profit drivers.

Work Management 52

Work Management Marketing Management Process Automation 52

Mereo

DECEMBER 21, 2023

In 2023 we certainly saw some softness in B2B purchasing. This often makes it harder for B2B sellers to justify purchases to their prospective buyers. Some initiatives were cut altogether, while others were paused until later in 2023 or even 2024.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Lenny's Newsletter

AUGUST 15, 2023

So we did these things we called ‘Savings reports,’ where we would ask founders for the last 90 days of their credit card purchases or ACHs and—manually, but they didn’t know it was manual—come back to them with ideas to save their business money. Art by Natalie Harney. Forty percent (nearly half!)

Validation 52

Validation Startups CPO B2B 52