Metadata

JANUARY 25, 2023

In: demand-generation. For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Metadata

OCTOBER 10, 2023

For instance, the CPL threshold for our “Demand Event 2023” campaign, which drives lead generation for the online event, is distinct from the “MD | Newsfeed ad” campaign, which promotes demo interest.

Cost per Lead 52

Cost per Lead Campaigns CPL Trigger Marketing 52

Metadata

JANUARY 7, 2021

The team built a campaign to drive awareness, interest, and demo requests from buyers within target accounts. Using this new tactic, Metadata increased platform demo requests 300% and reduced monthly cost by 20%. Demand marketers from companies like Zoom, Drift, Pendo, Udacity, and Vonage have experienced as much as a 4.5X

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

DECEMBER 20, 2022

This follow-up report looks specifically at offer types and gives you the scoop necessary to pick the right ones to optimize your demand generation strategy in 2023. Offer types: Demo. In the example below from monday.com, the CTA is Learn More, and the offer type is Demo. Monday.com is providing access to a demo.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Metadata

APRIL 8, 2024

I ran demand and operations, so my job was simple: generate and optimize leads. For context, our cost per lead (CPL) was around $1,000 before we started using Metadata. With Metadata, our CPL dropped to about $50. Our incentivized demo ads are a perfect example of that. This was when Metadata entered my life.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

The Point

JUNE 20, 2018

Similarly, can a company skip the complex process of strategic planning that ABM demands, jump right into account-based campaigns and still expect measurable results? Generating leads from key accounts. Can you create ABM-like campaigns and still generate results? In most cases, the answer is no. Answers via @spearmktg.

Account Based Marketing 168

Account Based Marketing ABM Multi-Channel CPL 168

Metadata

FEBRUARY 12, 2024

Graceanne McDonald , co-founder of Storybook Marketing , said it well during DEMAND: “The idea of slowing down means taking the time to understand our programs holistically in order to make decisions more sustainably.” Your budget is big—say $50,000 a month—and you want to use most of it to drive demo requests. Lay it all on the table.

Marketing AI 52

Marketing AI Cost per Lead Budget Programs CPL 52

Metadata

APRIL 9, 2024

Since customers moved from buying perpetual licenses to buying subscription a couple of decades back, it is now on us, the SaaS companies, to ensure our customers use the software in the most effective way to generate clear roi, and ultimately – revenue. Demand generation. I just celebrated my 6 year anniversary.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Demand Generation Agencies Paid Search Agency 52

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Metadata

JANUARY 22, 2024

You can also check out Suzanne’s DEMAND session here.) “But But Metadata, AI-generated copy sucks” Most of the time, yes. The time it takes to edit AI-generated content is often longer than it takes to write it from scratch, essentially eliminating the time-saving benefits touted by AI’s biggest fans. Prefer video? Be specific.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Envy

AUGUST 22, 2019

Demand for cyber security solutions keeps growing, but the number of cyber security companies is continually increasing, creating a highly competitive market. But when you master the medium, you can generate high-quality leads while keeping CPC low. Cost Per Lead (CPL) and Cost Per Marketing Qualified Lead (CPMQL).

Lead Ranking 84

Lead Ranking Marketing Qualified Leads Advertising Benchmark Cost per Lead 84

Metadata

JANUARY 15, 2024

Liz Demers , Senior Partner Manager at LinkedIn, said in her session at DEMAND , “The best ads drive sales over long periods of time by building memories that have the power to influence buying decisions in the future. It’s all about capturing in-market demand, turning it into pipeline and revenue, like, yesterday. We Think So.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . 4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. 9: Revenue Generated by Marketing.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Directive Agency

APRIL 21, 2023

Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads. CPL on directories can be relatively high, but the cost per customer acquisition (CAC) can be relatively low because of the intent on search. Let’s explore each of these options.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Metadata

NOVEMBER 15, 2018

aggressively in these situations, otherwise you’ll find your actual CPL is much higher than you expected, due to other competitive bidders. Learn more about how to leverage strategic digital marketing ads to scale your company’s demand generation. Request a demo today ! It’s important to refrain from bidding.

Ideal Customer Profiles 53

Ideal Customer Profiles Paid Search Agency Ads CPL 53

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. Ready to attract and engage your in-market B2B buyers?

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

LeadsRX

MARCH 9, 2022

CAC is a key business metric that is commonly used alongside the customer lifetime value (LTV) metric to measure value generated by a new customer. It includes both linear and video-on-demand (VOD) delivered in this way but excludes connected TV (CTV), smart TV, and OTT. Cost Per Lead (CPL). Connected TV (CTV).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Zoominfo

JANUARY 5, 2023

At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. Get a Demo Ranked campaign tiers can organize lists by region or other value-based segmentation. ZoomInfo MarketingOS Finally, ABM with data you can trust. Find out how today.

Cost per Lead 130

Cost per Lead Demand Generation Efficiency Demand 130

NetLine

OCTOBER 10, 2019

While every department inside of a B2B organization has its own set of KPIs and ambitions, every employee has at least one shared goal: Generating more leads. Despite this fact, each department that plays a role in the success of generating qualified leads has needs themselves—many of which aren’t universally shared across the organization.

Lead Gen 45

Lead Gen Vendors Lead Ranking Sales Qualified Leads 45

Metadata

SEPTEMBER 20, 2023

Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? Either way, there’s a divide between demand gen marketers and the data they need to build, launch, experiment, and optimize their campaigns. What does an independent demand generation marketer look like?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Metadata

JANUARY 8, 2024

Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Metadata

OCTOBER 4, 2023

Internally, we leverage it for all of those reasons, but specifically, we seek to generate demo requests that convert to booked meetings and eventually qualified pipeline. Instead of capturing every site visitor, we retarget people going to our blogs, pricing page, demo forms, etc.

CPL 98

CPL Cost per Lead CPC Cost Per Click 98

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. In this post, we’ll go over seven effective lead generation campaign case studies, the strategies involved, and the results that the brands received – so you can get inspired for your own strategy. But which lead gen strategies are the real winners?

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Act-On

FEBRUARY 26, 2024

Common examples of conversions include making a purchase, signing up for a newsletter, or requesting a demo. The CPC rate is calculated by dividing the total amount spent on a campaign by the number of clicks generated. CPL is calculated by dividing the total amount spent on a campaign by the number of leads generated.

Paid Content 215

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 215

Metadata

JANUARY 3, 2024

Disclaimer: If your demand generation budget increased in 2023, stop reading; this article isn’t for you. It’s a tough spot to be in and likely pushing you to embrace what Johnathan Dane , Founder of KlientBoost and presenter at DEMAND 2023, calls “shortism.” If your budget did fall, keep reading.

Acquisitions 52

Acquisitions Cost Cost Per Click Cost per Lead 52

Metadata

APRIL 11, 2023

Understanding the campaign structure in native ad channels Here’s the problem: Native ad channels put almost all of the onus on demand gen marketers—you know, humans. A nightmare for demand gen marketers Without the ability to drill down into the campaign, optimizing for performance and efficiency is impossible. Budgets are mismanaged.

Campaigns 52

Campaigns Cost per Lead Advertising Agencies B2B Thought Leadership 52

The Point

NOVEMBER 23, 2021

That’s because either 1) the results were generated through surveys, which (as any reputable statistician will tell you) causes all sorts of data bias, and/or 2) the data fails to account for the wide variance caused by differences in offer (e.g. Am I signing up for a demo? Most B2B marketing benchmark reports are completely useless.

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

Only B2B

JULY 21, 2023

In the dynamic and ever-changing B2B environment, content syndication has emerged as a powerful strategy for organizations to enhance their brand’s visibility and generate valuable leads. According to HubSpot , companies that focus on generating high-quality lead through content syndication experience a 45% higher sales achievement.

Cost per Lead 62

Cost per Lead Multi-Touch Attribution Allocation Campaigns 62

Metadata

DECEMBER 15, 2020

This can definitely be a drawback when exchanging gifts, and more importantly, people’s time, for demo requests. You should first look at your cost-per-lead from any paid campaigns you’re running to generate the demo requests, plus the cost of the gift. Not a single person actually showed up to their demo. Any thoughts?

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Directive Agency

APRIL 22, 2022

On the other hand, the demand generation team has some pretty aggressive lead goals and time is running short, as always, to meet that goal before the quarter is out. The second, and less common way (at least for demand gen purposes) is to republish the same piece of content — an article, a video, an infographic, etc.

Top of Funnel 52

Top of Funnel Cost per Lead Marketing Automation Services Demand Generation 52

Metadata

JULY 13, 2021

We honestly believe that most demand gen teams will see a major impact by using Metadata. We’re not here to tell you how to run your marketing, but we can tell you one thing: you don’t really need an ABM or demand gen platform for that approach. You’re just looking for demo requests or trial signups. It freaks customers out.

Buy 98

Buy Cost per Lead Account Based Marketing Paid Social Agency 98

The Point

AUGUST 25, 2022

Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date?

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

Webbiquity

DECEMBER 7, 2017

For example, social engagement platform MarianaIQ implemented Adwords for ABM and cut CPL by 50% for a prominent tech firm. As detailed above, even Google’s own AI initiatives aren’t really aligned with B2B marketing needs, let alone with the much more exacting demands of ABM. There’s hope, however. Here’s their story. wasted spend?!

Marketing AI 152

Marketing AI Adwords Account Based Marketing ABM 152

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. . . .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Single Grain

SEPTEMBER 22, 2023

The sales funnel , although part of the marketing funnel, is narrower and concentrates on the stages of the marketing that occur after a lead is generated and qualified. This can include product demos, free trials, pricing information , case studies and direct sales outreach. Content at the BoFu stage is geared toward making a sale.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105