Metadata

SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. My next move?

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Metadata

DECEMBER 20, 2022

This follow-up report looks specifically at offer types and gives you the scoop necessary to pick the right ones to optimize your demand generation strategy in 2023. In the simplest of terms, the offer is what your target audience gets in exchange for their click. Offer type #2: Webinar. Offer types: Demo.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

NetLine

FEBRUARY 1, 2018

Your heart’s in the right place – you’re developing content, spending time and resources in the hopes of converting your target audience into leads. This two-part webinar delves into what type of content is primed to convert, and how to deliver it to the right audience for your lead generation strategy.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Budget Programs Demand 40

Metadata

APRIL 4, 2023

When we asked Logan Neveau, our VP of Enablement & Strategy, about the challenges marketers are facing, he said: “We’re seeing marketers struggling with a lack of resourcing. In normal times, that mindset is fine, but when budgets are tight, avoid investing in strategies with harder-to-measure ROI. It may even get more budget.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Metadata

DECEMBER 5, 2023

What’s the overall goal of your demand generation strategy ? Try and limit yourself to just one of the following: Create demand Capture demand Revive demand Accelerate demand Expand demand While this step may seem far removed from your experiments, the answer is fundamental.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Metadata

FEBRUARY 12, 2024

Graceanne McDonald , co-founder of Storybook Marketing , said it well during DEMAND: “The idea of slowing down means taking the time to understand our programs holistically in order to make decisions more sustainably.” This article dives deeper into the why and how behind slowing down your paid advertising strategy. MQLs are so 2015.

Marketing AI 52

Marketing AI Cost per Lead Budget Programs CPL 52

Metadata

JANUARY 18, 2023

Based on Silvio Perez’s DEMAND session: “Building a Paid Media Strategy in a Down Economy.” Was Sun Tzu, the famed Chinese military general and author of The Art of War , talking about paid media strategies when he said, “In the midst of chaos, there is also opportunity?” No, but he could have been.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

SWZD

JUNE 30, 2017

Some of your demand generation channels are pulling their weight, others not. Brian Carroll, marketing consultant and author of Lead Generation for the Complex Sale , lays out a three part program for analyzing your channel mix, then selecting the combination that works best for your B2B demand generation program.

Cost per Lead 48

Cost per Lead Advertising Channels Cost Per Click Lead Ranking 48

SnapApp

APRIL 4, 2018

In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . 4: Cost-Per-Lead (CPL). . It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. It goes beyond creating awareness and focuses on building trust and nurturing relationships with your audience. social media accounts , it’s crucial to execute your campaign across multiple demand generation channels.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Top of Funnel 105

Sales Engine

JANUARY 18, 2016

During the evaluation timeframe, we generated almost 6,000 leads, for a Suspect-to-MQL conversion rate of 27.3%. In isolation, the Cost Per Lead (CPL) and conversion rates were good. Unless they made changes to their MQL pursuit process, and the SQL-to-close rates, they would never get anything out oftheir demand generation investment.

Top of Funnel 120

Top of Funnel Lead Ranking Marketing Qualified Leads Cost per Lead 120

Metadata

MAY 8, 2023

Did my audiences work last time, or should I build new ones? But it’s necessary mayhem; diversifying our channels is key to making sure our demand generation engine has what it takes to power us through 2023 so we can hit our revenue targets. Just about every dollar in our demand gen budget runs through Metadata.

Social Media 52

Social Media Cost per Lead Campaigns Automation 52

Metadata

SEPTEMBER 22, 2021

If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. That said, Facebook ads can, in fact, be a waste of money if you fall prey to these mistakes B2B marketers often make: Using bad targeting Optimizing your ads against the wrong metrics. Using bad targeting.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. That said, Facebook ads can, in fact, be a waste of money if you fall prey to these mistakes B2B marketers often make: Using bad targeting Optimizing your ads against the wrong metrics. Using bad targeting.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Directive Agency

JULY 31, 2023

LinkedIn conversation ads are a powerful way to book sales meetings and boost webinar attendance, putting your brand front and center with your prospects. While creating conversation ads is easy, finding messages that are impactful and resonate with your audience is much harder.

Linkedin 52

Linkedin Paid Search Agency Work Management Ads 52

Metadata

OCTOBER 4, 2023

We have our own data that we use to find the right people at the right accounts. After we create the audiences, we… Drive traffic to our website: blogs, playbooks, webinars, case studies, and anything else we deem interesting to our audience of B2B marketers. That same logic can be applied to CPL, CTR, cpMQL, etc.

CPL 98

CPL Cost per Lead CPC Cost Per Click 98

Metadata

DECEMBER 15, 2020

Your Marketing in 2021 Doesn’t Have To” webinar. Grab the slides and webinar recording here. Then see how this compares to the cost-per-lead in your demand model and whether you can stomach this. Check your audience and see who you’re targeting with your gift campaigns. Any thoughts?

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

The Point

AUGUST 25, 2022

Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date? Two, salespeople love Webinars.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Metadata

JANUARY 8, 2024

Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

The Point

NOVEMBER 23, 2021

That’s because either 1) the results were generated through surveys, which (as any reputable statistician will tell you) causes all sorts of data bias, and/or 2) the data fails to account for the wide variance caused by differences in offer (e.g. webinars vs. ebooks), product category, and target market.

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

The ABM Agency

MARCH 28, 2023

We’ll discuss different aspects of a marketing strategy such as identifying target customers, creating brand awareness, increasing sales and more. Reaching potential customers through social networks is a powerful approach to reach out to target demographics.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Valasys

SEPTEMBER 25, 2019

Content can be syndicated in diverse forms including blog articles, articles, infographics, recordings & even the webinars & guest blogs (with the permission of the writer). Cost syndication is a cost-effective approach to trigger your content marketing strategies to go further. Benefits of Content Syndication.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

DECEMBER 13, 2019

Read more: 10 Benefits of Employing a Powerful Content Syndication strategy. Architecting B2B content syndication strategy includes reaching out to more people who match with your ideal customer profile. The question is justifiable, particularly for the marketers who are already doing quite well with their content strategy.

Cost per Lead 64

Cost per Lead Top of Funnel Sales Qualified Leads CPL 64

SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. . Today, she’s the Content Strategy Team Lead at Drift. . Websites and emails have to work harder and be more strategic about who they're targeting. . Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. . . .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. Today, she’s the Content Strategy Team Lead at Drift. Websites and emails have to work harder and be more strategic about who they’re targeting. Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

The Point

JUNE 13, 2014

Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. Don’t worry excessively about eliminating every single lead that falls outside your target demographic. Most marketers over-filter. Poorly-Written Abstracts.

Cost per Lead 100

Cost per Lead Salesforce.com Budget Programs Content 100

NetLine

MARCH 17, 2020

Take us, for example; our entire physical event strategy for 2020 has been completely gutted. We recognize that finding a suitable replacement for your branding, market awareness, and demand generation needs isn’t the same as what can be accomplished and discovered at a conference. Live Webinars. So what comes next?

Planning 71

Planning Webinar Metrics Lead Gen Peer-to-peer 71