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Search Intent: The Key To Successful PPC Campaigns

Directive Agency

As a search marketer, you probably read numerous articles that say the same thing about the importance of keyword research and how to do it. Only a few of those articles will mention the most vital and often overseen part of keyword research – search intent. Simply put, search intent is the “why” behind the search.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. CPC: Cost-per-Click (See PPC). SEO: Search Engine Optimization. Learn how to optimize your URLs for search here. 60 Common Marketing Acronyms. CPL: Cost-per-Lead. Learn more here.

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How to Make an Editorial Style Guide That’s Freelancer-Friendly

ClearVoice

cost-per-click (CPC). However, AP Style doesn’t always fit well with digital experiences, and it does not apply to copy elements used in search engine optimization. The following sites do not count as credibility links: Wikipedia. No trolling past posts, per piacere. click-through rate (CTR). copy editor, copy editing.

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Complete Guide to B2B Marketing

Directive Agency

Part 5: Search Engine Optimization. Person 4: Paid Search Specialist. While many tactics can take 6+ months to generate revenue, the paid search role can have a fairly immediate impact on your pipeline. Part 1: Building Your Team. Part 2: Understanding Your Audience. Part 3: Focusing Your Brand. Part 4: Content Marketing.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Day 2 Keynote: “Search Marketers Are The Trailblazers In The Emerging Martech Era “ by Scott Brinker. SMX East 2017, Day 2. Featuring: @chiefmartec. >>Back to top.