article thumbnail

How to Make an Editorial Style Guide That’s Freelancer-Friendly

ClearVoice

click-through rate (CTR). cost-per-click (CPC). The following sites do not count as credibility links: Wikipedia. (We just updated this list. No trolling past posts, per piacere. But ClearVoice blog writers beware: Eyes are watching.). copy editor, copy editing. copywriter, copywriting. coworking (not co-working). Accessibility.

Wiki 45
article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. CPC: Cost-per-Click (See PPC). CTR: Clickthrough Rate. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. 60 Common Marketing Acronyms.

article thumbnail

Complete Guide to B2B Marketing

Directive Agency

Audited blog headlines for CTR. Wikipedia (Non-VA). Check all keywords CPC. Checked site for real and substantial content. Audited keyword targeting. Checked for keyword cannibalization. Looked for conversion related content. Checked on formatting of content. Duplicate Content. Made sure of one URL for each piece of content.