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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. CPA: Cost-per-Action. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale.

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Complete Guide to B2B Marketing

Directive Agency

This role is critical in that it allows you to not only increase revenue, but also manage your cost per acquisition in a way that keeps more cash on hand. Wikipedia (Non-VA). Establish Daily Budget and Target CPA: What’s the most they’re willing to spend for a lead? Check all keywords CPC. Scholarship.