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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. CPA: Cost-per-Action. CPC: Cost-per-Click (See PPC). I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. 60 Common Marketing Acronyms.

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Complete Guide to B2B Marketing

Directive Agency

Wikipedia (Non-VA). In this section, we are going to dive into how you can run effective PPC campaigns that not only drive new business; but also, keep your cost per acquisition (CPA) down. Establish Daily Budget and Target CPA: What’s the most they’re willing to spend for a lead? Check all keywords CPC. No Mention.