How to Tell if You’re Wasting Money on Google Ads
QuanticMind
NOVEMBER 1, 2018
Think leads, LTV, Lead Score, Phone Call Conversions, Revenue, Profit, Store Visits, Signed Contracts, Converted Pilots). For super high volume/ low-value conversions, we recommend using a ROAS threshold instead of conversions. In this case, we recommend looking at percentage of the long tail keywords with clicks.
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