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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Sample review: “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!! Sample review: “Wordtracker is a helpful keyword research tool that allows you to locate the top-performing keywords in minutes.”

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

The panel’s discussion turned toward scientific testing across large sample sizes for Google Shopping campaigns, testing thousands of products and queries over controlled time periods. Endlessly raising bids on Shopping campaigns eventually leads to huge, wasteful traffic spikes for irrelevant queries and matches that convert poorly.

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SMX West 2017 Day 1 – Google Assistant, Advertising in Google Maps, Offline Attribution

QuanticMind

Programmatic also appears to be on the rise, with display spending exceeding that of search due to Facebook, Google Display Network, native ads and programmatic. million impressions, using underrepresented, low share-of-voice titles observed significant lifts in performance, including +34% query level traffic and +11% account-level traffic.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Display: “New Ways to Test Using GDN Traffic” by Cara DeBeer. In fact, product ads on Bing still show decent traffic post-Christmas. Some Bing tools to measure this include: Campaign planner – For seasonal traffic spikes. Enhanced CPC for Bing Shopping – Available now in the US, coming soon to the UK.

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

Native ads can work, but only if: You already have a working product : For our purpose, you should pick a product that has already worked in other paid ads networks (such as Facebook) or channels (such as email). based traffic. Compared to Facebook, there are no complex targeting options to worry about.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. The differences between the two are largely visual -- Giovanni Perri of Rebel Hack likens them to the visuals that might appear in your Facebook News Feed.

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35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Sprout Social is a social media management platform that allows individuals and businesses to manage social sharing, engagement and communications across Twitter, Facebook, LinkedIn, Instagram and Google+. You can track everything from your website traffic to visitor demographics to help you improve your pages.