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Improve Paid Search Results Through Routine, Scheduled Maintenance

Navigate the Channel

Expanded SERP Real Estate: Dominating the search engine results page (SERP). Pay attention to click-through rates (CTR), conversion rates, and cost per click (CPC). Consider these creative tips: Visual Appeal: Use eye-catching visuals that align with your brand and message.

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A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)

Hubspot

We have some good ol’ quantitative data about how much search volume these keywords get and what the estimated CPC is for bottom funnel search terms. It has a high volume and high CPC. Qualitatively, SERP domination seems like a worthy goal. Virtually all of these SERPs have some combination of three page types: Product pages.

Hubspot 101
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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed.

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The Pros and Cons of Search vs. Display Ad Campaigns

BenchmarkONE

Arguably some of the most effective advertising happens right on a search engine results page (SERP). More conversions will occur when on the first SERP, as many searchers won’t venture past page one. Ads at the front of the SERP builds a real-time online presence even if the ad isn’t clicked on. Metrics are Easy to Track.

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Using STAT to Identify Featured Snippet Opportunities

Moz

There's an extremely useful feature in STAT where you can filter a table of keywords to show earned SERP features and specifically answers. Taking a look at STAT's SERP Features tab can help out here. That way you can see what the rankings, search volume, and CPC look like. You can filter for specific answer subtypes too.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

These are super important, but hard to track without a tool. Forecast - We track all deals with the closed-date of the current quarter. . Activities - Marketing partners with sales leadership to track total activity volume of the outbound SDR team. . We track touches and closed-won with our Client Experience team. . .

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20 Common B2B Marketing KPI Examples to Track Performance

Top Rank Marketing

It’s critical to keep a close eye on metrics that measure your search visibility. It involves tracking the positions your website holds in search engine results for specific terms. SERP (Search Engine Results Page) Features: Search engine results used to be a set of links ranked in order of relevance, with a text ad or two on top.