Hubspot

JULY 15, 2020

Account Engagement is a first-party measure of which accounts are engaging with a business through activities such as email clicks, digital advertising impressions, website visits, webinar registrations, physical events attendance, blog post reads, and online product demos. This will look like CTR, CPM, CPA, CTOR, etc.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

SnapApp

APRIL 4, 2018

CTR, Unique CTOR, Forwards/Shares and links clicked on. Awareness stage webinar vs Consideration case study). It should be mentioned that there are many higher level/intermediary metrics that still matter for making B2B marketing decisions like CPC, CTR, impressions, CPL, etc. Cost-per-acquisition (CPA, ideally under target $).

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

LeadSquared

APRIL 5, 2016

I’m talking about the number of questions that came up at the ‘Google AdWords for Beginners’ webinar session and all the answers we had to write! It was the webinar that broke all records and created history in terms of webinar registrations in LeadSquared! PPC or CPA? So enough of the meandering.

Adwords 52

Adwords FAQ Paid Content Webinar Metrics 52

Single Grain

DECEMBER 8, 2023

Further, as Google Ads’ cost-per-lead (CPL) continues to increase at the same time as its conversion rate goes down, Sprout Social notes that LinkedIn’s CPL is 28% lower than Google’s, while the average CTR ranges from 30% to 65% depending on the ad type. At the end of the day, it’s CPA (cost per acquisition) that matters.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

DealSignal

MARCH 22, 2023

Implement an omnichannel approach to maximize your engagement with hot leads, with lead gen tactics such as: Email marketing automation Social media Company blog posts Webinars Videos Datasheets Podcasts Guest blog posts #5 Make the most of your CRM data Not every single lead you funnel will be a strong sales opportunity.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Single Grain

OCTOBER 3, 2019

Really dig into the stats on each ad to figure out what you can do to improve the click-through rate (CTR). Once you update that targeting, the ad will start delivering a better CTR. Typically, right-column ads have terrible CTRs and Instagram campaigns will hurt your numbers. But there are some ads you should just cut.

Cost per Acquisition 111

Cost per Acquisition Paid Search Agency Facebook Cost Per Click 111

sagefrog

OCTOBER 25, 2023

Clearly define objectives before testing, whether improving CTR, conversions, or engagement. Cost per acquisition (CPA) is another critical metric to calculate the cost of acquiring a customer through your display ad campaign. Analyze test results and continuously make data-driven improvements for ongoing success.

Display 52

Display Paid Search Agency Ads B2B 52

Single Grain

APRIL 24, 2023

Results: Generated Leads, Increased CTR and Reduced Costs By putting Axure’s marketing dollars toward smarter avenues, they achieved a 32.04% CTR and reduced conversion costs by 0.51%, with an overall savings of 26.33%. They also ranked for converting keywords, which included branded terms. And, finally, they improved their web design.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Directive Agency

FEBRUARY 7, 2019

If your audience is too small, you run the risk of not having enough people to engage with your ad, which will lower CTR and increase your cost/click. Having above a 1% CTR and switching to CPM bidding will mean you are getting three times the average response rate and bidding below the floor (could be below $1/click).

Paid Content 53

Paid Content Cost Linkedin Top of Funnel 53

Brandpoint

JUNE 24, 2021

CPA: Cost-per-Action. To find CPA, divide your total cost (whether measuring by campaign, keyword or ad group) by the number of conversions. This number is different from customer acquisition cost (CAC) because CPA determines conversion for both new and returning customers. CTR: Clickthrough Rate. CPC: Cost-per-Click.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Single Grain

SEPTEMBER 22, 2023

Examples include ebooks, webinars , email newsletters and product demonstrations. Webinars and Demos: Host live or on-demand webinars and product demonstrations to showcase the value of your products or services and address any remaining concerns. The focus is on building a relationship and providing more in-depth information.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Hubspot

JUNE 19, 2014

CPA: Cost-per-Action. The action you want people to take could be anything: Download an ebook, sign up for a webinar, get a coupon, attend an event, and so on. CTR: Clickthrough Rate. COS: Content Optimization System. Learn more about the COS here. You can decide if a given action is a lead or a sale.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Directive Agency

MAY 9, 2017

It’s a tremendous driver of traffic to their site and it allows them to “help” instead of “sell” Within Moz’s /community/ subfolder, they house their webinars, QA forum, and conferences. Audited blog headlines for CTR. This is a great to also align your marketing team. Audited keyword targeting.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85