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How to Write LinkedIn Company Page Articles, and Why It’s a Pretty Big Deal

Contently

Immediately, I knew I had to change course and write about this new feature. I didn’t see an official announcement from LinkedIn, but based on a straw poll of marketing friends, it appears to be available to a lot of admins of LinkedIn company pages. ” And listen, I get it. Not bad for five minutes of work.

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The subtle art of strategic planning in B2B marketing

Exo B2B

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. In the world of B2B marketing, every decision must be carefully calculated. Building a robust strategic marketing plan is crucial to guiding these decisions. See picture below. Example of SWOT: (Note.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Decided to find out first-hand. I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. Even getting this far has been a carnival ride of mortgage, insurance, real estate, movers and utilities drama. No idea what a Hoosier is. Definitely.

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How to Leverage Social Intent Data for Email Marketing

Adobe Experience Cloud Blog

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. However, a common challenge is that marketers simply don’t have enough data about their buyers’ interests and timing. To implement real-time, intent-based email marketing, you need intent data.

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25 Best B2B Marketing Conferences 2020

Pam Didner

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events.

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1 Billion Facebook Users in 2012? Not So Fast

Biznology

We reported on it over at Marketing Pilgrim. That means that the social media giant needs to grow by 25% before the end of 2012 in order to hit the 1 billion mark. Large countries don’t see Facebook as their social network of choice – Where could huge growth come from for Facebook? Too cynical?

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand.