Smashmouth Marketing

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Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. Cost ($750 per Completed Meeting).

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Sales Qualified Leads (SQLs): Quality vs. Quantity

Smashmouth Marketing

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. Cost ($750 per Completed Meeting).

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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

A 2018 study conducted by the Integrated Marketing Association shows that the typical cost per lead (CPL) of a marketing event lead ranges from $180 to $1,442 per lead. Using the numbers above, that means that the average cost of acquiring an appointment may be $1,800 to $14,420 per appointment.

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Top 5 Ways to Nurture Your Leads

Smashmouth Marketing

Figure out what is the most cost-effective means for you, and don’t treat these as a one-size-fits-all list of solutions. Things that can live on their desk and be subconscious reminders of your service or product are strong options to include in these packages. Top Ways to Nurture Your Leads. Give some of these ideas a try.

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Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. Cost ($700 per Meeting).

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Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

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Lead Gen Experts Should Take "Campaign" Out of Their Vocabulary

Smashmouth Marketing

If you see something that needs a tweak, stay productive while you are tweaking or have your vendor/team work on something complementary to the project while you make that quick adjustment. Conserve Costs - Lastly, consider the cost impact of starting, stopping and switching gears.

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