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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Distributors buy directly from the businesses, then market and sell to customers in their operating regions. Access to new markets. See how it works What is channel sales? Franchisees.

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Employee Self-Service: The Complete Guide

Salesforce Marketing Cloud

Our research shows that 61% of customers would prefer to use self-service to resolve simple issues. That’s why an employee self-service system is a great way to empower your people while keeping costs low. How does employee self-service work? Find out today What is employee self-service?

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Inflation Could Curb Holiday Spending — Keep Shoppers Happy With Excellent Service

Salesforce Marketing Cloud

By providing customer service they can rely on — fast returns, an easy help center, and questions answered with one phone call. Customer service can be a revenue booster when done right,” says Kathy Kimple, retail executive director, OSF Digital Strategy. “It Excellent customer service can make shoppers merrier this season.

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The case for better social media technology in 2024

Sprout Social

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

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5 tips to get more value from your tech stack

Martech

As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools. In early March, HubSpot announced a new tool that leverages AI functionality within their platform, useful for portal research, market research, writing copy and more.

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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

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Top 10 Lead Enrichment Tools in 2024

SalesIntel

Accurate lead data is crucial for successful sales and marketing efforts. Issues in lead data quality can easily undermine your sales and marketing efforts. Key features: Automatically append the missing company and contact information to execute your sales and marketing campaigns. Access advanced-level B2B data.