Metadata

JANUARY 7, 2021

The team built a campaign to drive awareness, interest, and demo requests from buyers within target accounts. Using this new tactic, Metadata increased platform demo requests 300% and reduced monthly cost by 20%. Demand marketers from companies like Zoom, Drift, Pendo, Udacity, and Vonage have experienced as much as a 4.5X

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. Cost per lead (CPL): CPL measures the efficiency of your campaign.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Metadata

SEPTEMBER 1, 2022

Demand generation just isn’t a subset of marketing. It’s no wonder then that, according to a recent survey, only 73% of those marketers feel they are somewhat successful in implementing data-driven demand marketing strategies. We’ll walk you through our approach to creating a winning B2B demand generation strategy.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

Metadata

APRIL 8, 2024

I ran demand and operations, so my job was simple: generate and optimize leads. For context, our cost per lead (CPL) was around $1,000 before we started using Metadata. With Metadata, our CPL dropped to about $50. Our incentivized demo ads are a perfect example of that. Absolutely.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Envy

AUGUST 22, 2019

Demand for cyber security solutions keeps growing, but the number of cyber security companies is continually increasing, creating a highly competitive market. The conversion rate is the percentage of leads who complete on your campaign offer, such as requesting a demo or downloading an eBook. Part 1: The Why, What, and Why.

Lead Ranking 84

Lead Ranking Marketing Qualified Leads Advertising Benchmark Cost per Lead 84

Metadata

FEBRUARY 12, 2024

Graceanne McDonald , co-founder of Storybook Marketing , said it well during DEMAND: “The idea of slowing down means taking the time to understand our programs holistically in order to make decisions more sustainably.” Your budget is big—say $50,000 a month—and you want to use most of it to drive demo requests. Lay it all on the table.

Marketing AI 52

Marketing AI Cost per Lead Budget Programs CPL 52

ANNUITAS

JUNE 25, 2020

What is the greatest challenge facing your demand marketing and corporate growth right now? Kira Mondrus: Our demand marketing program has been significantly impacted by no longer having in-person events. We pivoted to create product demo videos, product webinars and are building an online live experience of the product.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

Metadata

JANUARY 25, 2023

In: demand-generation. For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Metadata

JULY 22, 2020

Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. However, while demand generation has been knitted into MarTech for years now, ABM software, as a category, is newer to the scene. Let’s explore.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Metadata

APRIL 9, 2024

Demand generation. They’ve walked 10 miles in their shoes—they understand all of the pressures, demands, and internal obstacles marketers need to overcome in order to run best-in-class campaigns. And no, I don’t mean more leads or demo requests from qualified prospects (although those are solid underlying objectives).

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Demand Generation Agencies Paid Search Agency 52

Metadata

DECEMBER 20, 2022

This follow-up report looks specifically at offer types and gives you the scoop necessary to pick the right ones to optimize your demand generation strategy in 2023. Offer types: Demo. In the example below from monday.com, the CTA is Learn More, and the offer type is Demo. Monday.com is providing access to a demo.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

The Point

JUNE 20, 2018

Similarly, can a company skip the complex process of strategic planning that ABM demands, jump right into account-based campaigns and still expect measurable results? For example, many publishers and networks in the content syndication space will now accept target account lists as lead filters, albeit at a premium CPL.

Account Based Marketing 168

Account Based Marketing ABM Multi-Channel CPL 168

Metadata

JANUARY 15, 2024

Liz Demers , Senior Partner Manager at LinkedIn, said in her session at DEMAND , “The best ads drive sales over long periods of time by building memories that have the power to influence buying decisions in the future. It’s all about capturing in-market demand, turning it into pipeline and revenue, like, yesterday. We Think So.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Metadata

JANUARY 22, 2024

You can also check out Suzanne’s DEMAND session here.) “But AI doesn’t know how to generate demand. For example, are you creating a brand awareness ad for Facebook or trying to drive demo requests on LinkedIn ? So take an ad with a stellar cost per lead (CPL) or one that generated a ton of pipeline, and feed it to the AI.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

SnapApp

APRIL 4, 2018

4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. CPL thresholds will vary quite a bit based on the product and industry. Common tool used: Marketo. . #4:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Directive Agency

APRIL 21, 2023

CPL on directories can be relatively high, but the cost per customer acquisition (CAC) can be relatively low because of the intent on search. your CTA is “contact us” or “book a demo”) and has a 5 or 6-figure ACV. In that case, your conversion rates will be a lot lower than a market-leading vendor with a PLG motion (i.e.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

LeadsRX

MARCH 9, 2022

It includes both linear and video-on-demand (VOD) delivered in this way but excludes connected TV (CTV), smart TV, and OTT. Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Cost Per Lead (CPL). Cost Per Click (CPC).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Metadata

NOVEMBER 15, 2018

aggressively in these situations, otherwise you’ll find your actual CPL is much higher than you expected, due to other competitive bidders. Learn more about how to leverage strategic digital marketing ads to scale your company’s demand generation. Request a demo today ! It’s important to refrain from bidding.

Ideal Customer Profiles 53

Ideal Customer Profiles Paid Search Agency Ads CPL 53

Zoominfo

JANUARY 5, 2023

At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. It’s been a key part of our ability to scale to more than 30,000 customers worldwide while improving match rates, driving down our cost per lead, and getting more aligned with our sales team.

Cost per Lead 130

Cost per Lead Demand Generation Efficiency Demand 130

Metadata

SEPTEMBER 20, 2023

If you haven’t read our benchmark report, here’s the average CPO across LinkedIn and Facebook: CPO on LinkedIn (Left) vs. Facebook (Right) Pre-April 2022 My initial thought was, Why’s this shocking? Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? Let’s take a step back.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

NetLine

OCTOBER 10, 2019

For example, if, in your exploration of B2B lead generation tools and demos, you find that company X isn’t responding to your questions within 24 hours, they’re probably not the organization you want to work with.

Lead Gen 45

Lead Gen Vendors Lead Ranking Sales Qualified Leads 45

Metadata

OCTOBER 4, 2023

Internally, we leverage it for all of those reasons, but specifically, we seek to generate demo requests that convert to booked meetings and eventually qualified pipeline. Instead of capturing every site visitor, we retarget people going to our blogs, pricing page, demo forms, etc.

CPL 98

CPL Cost per Lead CPC Cost Per Click 98

Metadata

JANUARY 8, 2024

Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. With the average person having 8.5

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

Act-On

FEBRUARY 26, 2024

Common examples of conversions include making a purchase, signing up for a newsletter, or requesting a demo. eBook Learn More What is Cost Per Lead Advertising? CPL or cost per lead advertising is a pricing model for ads that charges advertisers only for the clicks that result in a conversion.

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Only B2B

JULY 21, 2023

By doing so, businesses can leverage the readership of established and reputable websites, industry publications, and relevant platforms, thus increasing brand visibility, credibility, and generating new leads. This highlights the importance of prioritizing lead quality to drive sales success.

Cost per Lead 62

Cost per Lead Multi-Touch Attribution Allocation Campaigns 62

Metadata

JANUARY 3, 2024

Disclaimer: If your demand generation budget increased in 2023, stop reading; this article isn’t for you. It’s a tough spot to be in and likely pushing you to embrace what Johnathan Dane , Founder of KlientBoost and presenter at DEMAND 2023, calls “shortism.” If your budget did fall, keep reading. We have some tips you’ll want to know.

Acquisitions 52

Acquisitions Cost Cost Per Click Cost per Lead 52

The Point

NOVEMBER 23, 2021

Enter the good people at Metadata.io , who analyzed nearly $15 million in customer ad spend on LinkedIn and Facebook to generate a compelling benchmark report covering everything from click-through rate (CTR) to cost per lead (CPL). Am I signing up for a demo? But I digress … The Metadata.io Am I taken to a form?

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

Metadata

APRIL 11, 2023

Understanding the campaign structure in native ad channels Here’s the problem: Native ad channels put almost all of the onus on demand gen marketers—you know, humans. A nightmare for demand gen marketers Without the ability to drill down into the campaign, optimizing for performance and efficiency is impossible. Budgets are mismanaged.

Campaigns 52

Campaigns Cost per Lead Advertising Agencies B2B Thought Leadership 52

Single Grain

APRIL 24, 2023

Their current strategy was generating website traffic but not new leads. However, advertising can be expensive, so Axure knew they needed help attracting new clients while decreasing CPL costs. They partnered with us, PPC advertising experts , to accomplish Axure’s lead gen goals: We noticed various issues in their strategy.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Metadata

JULY 13, 2021

We honestly believe that most demand gen teams will see a major impact by using Metadata. Based on our work with these customers, we recommend that you give every experiment at least 2x the spend of your target cost-per-Lead. Even if the cost-per-Lead is a little higher. It freaks customers out.

Buy 98

Buy Cost per Lead Account Based Marketing Paid Social Agency 98

Directive Agency

APRIL 22, 2022

On the other hand, the demand generation team has some pretty aggressive lead goals and time is running short, as always, to meet that goal before the quarter is out. The second, and less common way (at least for demand gen purposes) is to republish the same piece of content — an article, a video, an infographic, etc.

Top of Funnel 52

Top of Funnel Cost per Lead Marketing Automation Services Demand Generation 52

Metadata

DECEMBER 15, 2020

This can definitely be a drawback when exchanging gifts, and more importantly, people’s time, for demo requests. You should first look at your cost-per-lead from any paid campaigns you’re running to generate the demo requests, plus the cost of the gift. Not a single person actually showed up to their demo.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

The Point

AUGUST 25, 2022

Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date?

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

Webbiquity

DECEMBER 7, 2017

For example, social engagement platform MarianaIQ implemented Adwords for ABM and cut CPL by 50% for a prominent tech firm. As detailed above, even Google’s own AI initiatives aren’t really aligned with B2B marketing needs, let alone with the much more exacting demands of ABM. There’s hope, however. Here’s their story. wasted spend?!

Marketing AI 156

Marketing AI Adwords Account Based Marketing ABM 156

Contently

DECEMBER 16, 2022

These prospects fit your Ideal Customer Profile (ICP) and express interest in purchasing or requesting a demo or trial. These leads are further qualified to continue on the buyer’s journey with your sales team. It’s the multiplication of the number of leads your content generates and your traditional cost-per-lead (CPL).

Lead Ranking 201

Lead Ranking Multi-Touch Attribution Cost per Lead Ideal Customer Profiles 201

Single Grain

SEPTEMBER 22, 2023

This can include product demos, free trials, pricing information , case studies and direct sales outreach. Conversion Strategies: Implement tactics and incentives that encourage prospects to take specific actions — such as making a purchase, signing up for a newsletter or requesting a demo — to move them from prospects to customers.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105