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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

Productivity Tip: You can schedule your posts for all your best times way ahead using social media scheduling tools. Productivity Tip: Use the Facebook audience targeting feature to show your post in the news feed of a specific segment of people based on their location and language. Why Is the CTR an Important Facebook Metric?

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results.

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A/B Testing: The ABCs of Paid Social Media

Anyword

And while there are thousands upon thousands of articles filled with tips and best practices, the simple truth is that there is no silver bullet and actual results will ultimately vary. Hashtags – Do they affect your CTR in any way? Is your goal to achieve a high CTR? So, how do you decide what to post?

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn. Competition for ‘Sponsored Update’ campaigns is substantially greater vs. As a result, Twitter conversion rates (click to form submission) are usually much lower compared to LinkedIn.

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Lessons learned from Elf: Five tips for your holiday marketing strategy

Choozle

Inspired by some wise words from one of the best holiday movies, Elf, we’ve put together a list of the five tips for your holiday advertising campaigns. Tip #1: “Santa’s Coming!” This tip might be an obvious one, but it shouldn’t be overlooked, especially this year. This is why it is our #2 tip.

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Lessons learned from Elf: Five tips for your holiday marketing strategy

Choozle

Inspired by some wise words from one of the best holiday movies, Elf, we’ve put together a list of the five tips for your holiday advertising campaigns. Tip #1: “Santa’s Coming!” This tip might be an obvious one, but it shouldn’t be overlooked, especially this year. This is why it is our #2 tip.

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How to Define & Measure Social KPIs – Part -1

Valasys

Crowdbooster: This tool helps in improving social reach by focusing on providing tips such as perfect timings for posts & suggesting users for engagement. Click-Through-Rate (CTR): The Click-Through-Rate (CTR) is the total number of clicks on the posts divided by the total impressions & the fraction multiplied by 100.