SEM for B2B: Lessons Learned from 40+ Accounts [VIDEO]
Directive Agency
APRIL 13, 2018
Today we’re going to talk about SEM for B2B and the lessons that we’ve learned from 40+ accounts. Cost per acquisition. For example, we saw that in non-branded search, the average CPA across over $1,000,000 in spend was $122. We actually found that the cost per acquisition for RLSAs is $63.
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