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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

Taking the time to solidify your objectives before diving in will give you greater alignment as you build out your campaign. Boosted posts and stories are best for campaigns where you already have strong organic engagement, or if you want to quickly test out a post before investing in a more complicated Facebook ad format.

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The 3 Most Effective Ways to Grow Your Email List

Contently

Right now, there’s no easier way to target buyer groups than through Facebook and LinkedIn. Drive users to a post optimized for email acquisition. Take your most compelling content, optimize your site with a strong email acquisition widget, and give people the option of opting into your list.

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The Remarketing Guide for Dummies

Outbrain

Or have you ever visited a webstore, added items to your cart, but didn’t check out? Remarketing, also known as retargeting, is a very common and popular form of digital marketing in which marketers serve ads to users who have visited their website, or a specific web page, and who have or have not taken a specific action.

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Growing your business in a world without Google

Biznology

If their next algorithm update—or a future regulatory-mandated change—knocked you out of their index, would your business survive? Look at how you use LinkedIn. Continue to grow your opt-in contact list. Find out how your customers want to be contacted and use those tools to communicate. Want more press?

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results. Maximum Bid.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

The law grants California residents the right to know what personal information is being collected, the right to request its deletion, and the right to opt-out of the sale of their personal information. What is Cost Per Acquisition? What is Cost Per Click Advertising?

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Top Marketing KPIs that Every B2B Company Needs to Track

Single Grain

50% of LinkedIn users say they are more likely to buy from a company with whom they have interacted on LinkedIn. For example, if 100 people visit your website and 10 out of 100 download a PDF (which was predefined as a conversion), then the total conversions on your site would be 10 and the conversion rate would be 10%.