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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script | B2B

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” According to our survey, they are two to three times more likely to measure signals such as account engagement and intent-based third-party data. >>> Need an extra pair of hands?

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How To Evaluate an Online Video Platform

Vidyard

Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Is your corporate communications team looking for a way to modernize their leadership messaging and amplify their employee engagement strategy? Demand Metric Report, 2020. Corporate Communications.

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83% of marketers rip-and-replace a martech app each year — here’s why

chiefmartech

It is at the very center of the “4 forces” diagram of The New Rules of Marketing Technology & Operations because it’s the dominant variable of our profession. I picture every martech vendor sitting on the edge of their chair for this one. Marketers are demanding that vendors solve this problem for them.

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Forrester B2B Summit 2023: The Year of the Content AI Clarion Call

PathFactory

We need the first-party data from content engagement — correlated with analysis of the aboutness of that content itself – to train AI, drive personalization and automation and give us the analytics we need to have truly intelligent and actionable CX data models. Now is not the time to be technology laggard!

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How to Evaluate an Online Video Platform

Vidyard

Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Is your corporate communications team looking for a way to modernize their leadership messaging and amplify their employee engagement strategy? Will you require a platform that can integrate with other programs?

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Is it simple to set up for an experienced team and intuitive enough for non-technical marketers to create and monitor programs and generate reports? Demand Process delivers substantial demand marketing ROI: The ANNUITAS data science team has tracked nearly 100 enterprise transformations over the past nine years. Ease of use.

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Fantasy and FOMO: Why Marketers Need to Question AI

Adobe Experience Cloud Blog

You haven’t a clue how oil will affect our environment and geopolitics in 100 years, but at your moment in history, it’s too enticing to resist. In early 2018, my team and I conducted 32 phone interviews and 506 online surveys with marketing professionals. Our biology is the reference point for machine intelligence.