3 marketing motions successful B2B software companies do differently than peers
Sword and the Script | B2B
APRIL 23, 2024
The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” According to our survey, they are two to three times more likely to measure signals such as account engagement and intent-based third-party data. >>> Need an extra pair of hands?
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