B2B Marketing Analytics

FEBRUARY 4, 2019

Across all my engagements at marqeu , I have been building marketing BI, data warehousing infrastructure (using popular tools like Amazon Redshift, Snowflake, Alteryx, MySQL, Periscope, Looker, Pentaho, Tableau, QlikView, PowerBI) and self serve dashboards that enable tracking of these metrics on an on-going basis.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

markempa

DECEMBER 19, 2016

As the tools for creating professional video have reduced production costs, innovative marketers like Act-On are shifting resources to video and seeing great returns. For example, Aberdeen noted that marketers using video are growing revenue 49% faster than those who don’t use video. Marketing Innovation.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Mass Analytics

MARCH 1, 2023

Regression Analysis for Marketing Mix Modeling This comprehensive guide will give you an overview of what regression analysis is, its different types and how it can be leveraged in Marketing Mix Modeling. This makes it a very useful and common technique in building marketing mix models.

Marketing Mix 52

Marketing Mix Lead Ranking Analysis Sample 52

Inbox Insight

JANUARY 22, 2019

Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy. This includes the deployment of control mechanisms such as key performance indicators (KPIs) and campaign marketing metrics along with allocation of resources such as people, timeframes and budgets.

Planning 74

Planning B2B Marketing Marketing Plans B2B 74

Inbox Insight

JANUARY 22, 2019

Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy. This includes the deployment of control mechanisms such as key performance indicators (KPIs) and campaign marketing metrics along with allocation of resources such as people, timeframes and budgets.

Planning 51

Planning B2B Marketing Marketing Plans B2B 51

Content Standard

OCTOBER 2, 2014

In my last two posts, I’ve shared nine ways tech enterprises drive business-to-business (B2B) sales by content marketing with influencers and six content amplification tips to level up their results, both of which presented logical paths to revenue creation. How content influences cost per sale. What Tools Do I Need?

ROI 40

ROI Top of Funnel Enterprise Management Lead Ranking 40

Rev

OCTOBER 1, 2018

Sales and marketing alignment eludes many companies. So I am always looking to learn something from those who have built collaborative relationships with sales teams. She has been a pioneer of marketing operations, most recently with Pitney Bowes where she was Vice President of Global Marketing Operations and Technology.

Marketing AI 122

Marketing AI Top of Funnel Lead Ranking Sales Qualified Leads 122

Hubspot

MARCH 14, 2012

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? And so on and so forth. Make sense?

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

Adobe Experience Cloud Blog

AUGUST 6, 2009

  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    It's the function of setting appointments for sales execs so that they can focus on selling versus cold calling and prospecting. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

NetLine

AUGUST 9, 2023

Let’s say you own an online video editing tool and want to launch ads for two audiences. However, marketers and sales leaders must develop a set of contradictory skills to help them navigate this paradigm: relying on statistical models to find patterns and letting go of the need to control and attribute all digital efforts.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

Martech

FEBRUARY 14, 2022

The marketing team spent its budget dollars wisely. But management can’t see the results. When business spends money on anything, it expects to see a “return on investment”— a lift that has some correlation with the spend. This would be fine if marketing was a machine, with fixed, measurable inputs and outputs.

Marketing Attribution 102

Marketing Attribution Enterprise Management Terms and Conditions Work Management 102

Convince & Convert

JANUARY 11, 2017

While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. This tactic is called social media attribution. There is no real correlation between that and ROI. Daniel: Definitely.

Social Media 134

Social Media Sales Management Top of Funnel Media 134

Hubspot

DECEMBER 29, 2011

3) I resolve to take advantage of my business blog as a lead gen tool by writing tons more awesome, educational posts. Nearly 40% of US companies use blogs for marketing purposes. Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Online Marketing Institute

NOVEMBER 18, 2010

By Marj Galangco | Published: 4 November, 2010 Page viewed 1788 times 0 Its shocking how many small businesses who are actively marketing themselves online still dont have blog marketing in their marketing mix. Traffic is the lifeblood of internet marketing. Higher Conversion (More Sales!)

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Heinz Marketing

DECEMBER 29, 2020

Our shorter attention spans correlate with mobile phone adoption, the growth of social media, and online video sharing, and more. Interactive B2B content requires building new technology into the marketing mix, but sometimes, it’s as simple as copying + pasting code into your browser! Requirements for Interactive B2B Content.

Top of Funnel 139

Top of Funnel B2B Content Amazon 139

Onalytica B2B

JULY 16, 2018

This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. Creativity is very much a subtractive process, removing that assumption. Jason Talbot – CXy Marketing – The key competitive differentiator in the digital age. Demonstrate / promote your product.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Vision Edge Marketing

DECEMBER 6, 2011

For example, chemical analysis entails breaking down chemical processes to understand the chemical reactions between elements of matter. Davenport says that the creation of strategic data assets and business processes is one of the “last remaining points of differentiation” in an increasingly competitive world.

Analytics 100

Analytics Advertising Channels Enterprise Management Work Management 100

Webbiquity

JANUARY 9, 2013

January is a great time to take a step back from day-to-day tactics and ask the Big Questions; or in cliché form, to look at the forest rather than the trees. How has the way buyers in your market make procurement decisions changed? 7 Burning Questions for B2B Marketers in 2012 by iMediaConnection.

Marketing Budget 100

Marketing Budget Marketing Strategy Marketing & Strategy Enterprise Management 100

Sage Marketing

APRIL 22, 2020

On one hand, CEOs want to focus on the core of the business and therefore debate whether to invest in recruiting an in-house marketing executive or Marcom specialist to handle marketing tactics. Why outsource marketing? Quality and expertise.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Advertising Agencies 85

Vision Edge Marketing

JUNE 10, 2010

In today’s environment we must often pull data from a variety of marketing vehicles from an email campaign, physical event, and an online advertising campaign to better understand purchasing behavior and correlate marketing programs with purchases. We’re going to need skills, tools and models that go beyond web-analytics.

Analytics 100

Analytics Advertising Channels Multi-Channel Work Management 100

KoMarketing Associates

JANUARY 24, 2017

It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. This means that your SEO team needs to guide content marketing strategies that focus on content which speaks directly to your buyer’s pain points. A helpful tool to help do this is BuzzSumo.

Organization 120

Organization SEO Practices Best Practices 120

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. A uthority – Do we know who will ‘write the check’? 

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. A uthority – Do we know who will ‘write the check’? 

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

OCTOBER 22, 2013

Our process at Moz isn’t much different than most companies. Down the line, we also look at the number of assisted conversions the content contributed to our software Free Trial conversion funnel. How can you manage risk in your content marketing? I acted as the project manager.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Full Circle Insights

NOVEMBER 25, 2020

“With the current conditions it is very important to measure exactly what you are doing with your agile marketing processes, leading with campaign successes,” said Bonnie Crater, CEO of Full Circle Insights , a data and lead management platform. How well your funnel is working is most important.”. Talking tools.

Planning 52

Planning Lead Ranking Sales Management Marketing Attribution 52

Webbiquity

FEBRUARY 7, 2012

Market share leadership in an industry, the final self-reported performance measure, (also) correlated positively with the integration of social tools in employees’ day-to-day work.” ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100