Martech Advisor

JANUARY 23, 2020

Are you ready to deep-dive into granular consumer segments and outline an effective multicultural marketing strategy? Examples of 2019’s best multicultural marketing campaigns. By combining this data with advanced analytics, you can not only identify targetable segments but also go one step further. population.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Kevin Indig

OCTOBER 30, 2023

You can play with the data by segments.  There is no better example of the power of brand searches than Reddit. The two events seem correlated, but they’re not. You can even compare it with brand combination search volume for rival brands and measure whether it correlates with ranking position.

Brand Identity 106

Brand Identity Branding CTR API 106

Biznology

JANUARY 7, 2013

Photo credit: Wikipedia. In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. But they can also come from analyzing data by segment or from simply asking why. I could not agree more.

Social Media 80

Social Media Research Social Marketing Media 80

Brandpoint

AUGUST 26, 2015

Every year, SearchMetrics releases Google search engine ranking factors and correlations they find from performing thousands of searches with well-known keywords. These include technical, user experience, content, Wikipedia/Facebook, social signals, mobile rankings and backlinks. Each area is then broken down into segments.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Content Marketing Wikipedia 48

Hubspot

OCTOBER 23, 2013

Smartphone users are a significant and fast-growing segment of internet users, and at Google, we want them to experience the full richness of the web," explained Yoshikiyo Kato, software engineer at Google. A link from the Wall Street Journal or a government website, for example, was of incredibly high value. Let me explain.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

seo.co

FEBRUARY 10, 2022

For example, you could focus exclusively on building a better reputation for your brand, and work on getting featured in high-authority publishers. For example, you might launch two eBooks at a similar time and in a similar way to determine which one is more appealing to your target audience. Defining success. Generating New Ideas.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Paul Gillin

JUNE 24, 2010

If you can isolate variables, establish correlations and apply a little creativity, it’s remarkable what you can do. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” But for now, let’s look at a couple of basic examples.

ROI 50

ROI Paid Content Social Marketing Webcast 50