Ambal's Amusings
DECEMBER 8, 2009
What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Tell us about The White Paper Company.
Ambal's Amusings
NOVEMBER 5, 2009
White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.
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Martech
MARCH 13, 2023
Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Here’s a sample prompt to get started: “Act as a copywriter.
ClearVoice
DECEMBER 5, 2019
The role could be editor, copywriter, or ghostwriter. The content type could be white papers, social media posts, website content, and more. If you are just getting started, you can include your practice samples or even create content targeted to your ideal client. Content Types. It does not have to be paid work.
Ambal's Amusings
NOVEMBER 12, 2009
Michele Linn is a B2B marketing consultant specializing creating and promoting buyer-focused content, such as white papers, research reports, feature articles and case studies. Blog Global Copywriting Twitter globalcopywrite. Find her website at Global Copywriting. Sarah Mitchell. Sarah Mitchell's Tip. Stephanie Tilton.
Computer Market Research
SEPTEMBER 29, 2017
Below is a sample template that correlates the MDF program’s goals with the quantifiable metrics above. Self-Service Marketing Tools: Email : Partners should have access to email templates so they can set-up drip email campaigns, send product announcements, eBooks, white papers, news, offers, case studies, etc.
Kapost
OCTOBER 24, 2016
She is charged with designing and implementing a content strategy that will grow the startup’s user base, and she’s relieved to have this first draft—delivered on time—from Dan, a freelance writer she hired to develop blog posts and white papers. It’s been a long road to this first article. And Dan’s draft is terrific.
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