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6 Things All SMB Websites Need to Succeed

Sharpspring

Copyright and trademark details. Remember the early years of Web 2.0, when web designers packed their sites with fancy Flash animations and dense grid layouts? If you’re primarily driving traffic from social media, does the homepage follow from the messages they see there? An SSL certificate.

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Social Media: The Journey Begins With You

Marketing Insider Group

Depending on your budget and timeframe you can utilize either paid ( Radian6 ) and/or free ( SocialMention ) monitoring tools. The final component is installing proper measurement tools to track the success of your campaign. Bit.ly – use this tool to create shortened URLs and track clicks. All rights reserved.

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Integrating Social Media and Search

Marketing Insider Group

He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. These tools can all be used to monitor industry and competitive conversations. But combining these techniques can provide tremendous uplift in results and ROI.

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Optimizing Your WordPress Business Blog

Industrial Marketing Today

However, none of that can happen until you drive lots of interested traffic to your business blog. However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. Don’t put lead generation before traffic Traffic is the lifeblood of any business blog or website. How do you drive more traffic?

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Not understanding our target audience’s pain points : Simple surveys using free tools like SurveyMonkey or Zoomerang can provide quick and easy access to a prioritized list of prospect pain points. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. According to SirrusDecisions research, the B2B buyer receives 20.3