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Data Masking? 4 Best Practices to Get Started

Salesforce Marketing Cloud

Phishing, ransomware, and denial of service (DOS) attacks are some of the common ways cybercriminals lure and attack their victims, and are all top concerns for IT executives. Your data remains usable to you and your company and can be transmitted between systems and used inside and outside your production environments.

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DMARC: What It Is, Why It Matters

eDataSource

Millions more go towards legal protections through trademarks, copyrights and patents. The good news is that it doesn’t cost a lot to protect your brand from the negative effects of email spoofs and phishing scams.

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How AI Can Supercharge Your SEO Strategy

RebelMouse

AI is useful for optimizing workflows and raising productivity. OpenAI Playground provides immediate content production and customizable prompt responses. Avoid These Unethical AI Content Practices AI content generation increases productivity, saving users time, energy, and headspace. OpenAI Playground : Similar to ChatGPT 3.5,

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10 key e-commerce business risks and how to solve them

Sana Commerce

Refunds and client disputes have become a common risk for all e-commerce stores due to issues such as wrong product delivery, defective products, or a customer having been charged for the same product twice. It’s important to analyze product demand to determine search traffic and keyword difficulty. Welcome to the club.

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Your guide to creating a social media policy

Sprout Social

If you do allow your people to offer advice to customers, it’s a good idea to train them on things like: Brand guidelines: How to talk about your products, services and company. Respect the law (including copyright law). The degree of freedom you give your staff will depend on the nature of your business.

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What are Scam Bots, and How Do They Affect Businesses

Spiralytics

Aside from pretending to be real people online, scam bots perform automated phishing, bot-driven account takeover attacks, and other automated fraud attempts. Many companies have suffered significant losses due to monetization tactics and phishing schemes by scam bots. Scam bots can negatively affect SEO.

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The Best Email Deliverability Guide Ever

Act-On

The frequency of emails should be informed by the sales cycle of your product. Email Fatigue We’ve all been there: you sign up to receive emails from a potential vendor because you’re curious about a product, only to be inundated with all-too-frequent emails. Unsure how to determine the best cadence for your customers?