KoMarketing Associates

APRIL 25, 2013

A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry. What is Marketing Automation? What is the value and ROI of marketing automation? .

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

LeadSloth

JUNE 23, 2009

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), blogging, creation of high-quality content, and website conversion optimization.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Adobe Experience Cloud Blog

JUNE 9, 2017

At this point, most of us have realized that traditional, or “spray-and-pray” marketing approaches no longer work. As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Now, savvy marketers are turning to intent data to listen to their target audience.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for. Finally, develop a scoring model.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff. Think you have enough content?

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Adobe Experience Cloud Blog

MAY 24, 2019

But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? Here are a few ideas.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Sales Engine

FEBRUARY 25, 2016

The good news is that as technology such as marketing automation advances, creating a more individualized marketing communications program that leads to sales conversations is becoming more real. Marketing automation should deliver content that speaks to your prospect like a person—rather than a machine.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

ViewPoint

MAY 10, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. However, the top reason why U.S.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Sales Engine

FEBRUARY 25, 2016

The good news is that as technology such as marketing automation advances, creating a more individualized marketing communications program that leads to sales conversations is becoming more real. Marketing automation should deliver content that speaks to your prospect like a person—rather than a machine.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.

Lead Generation 48

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. What is account-based marketing? Why is it important for sales and marketing? What tools are necessary to implement ABM?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Envy

MARCH 4, 2021

B2B lead nurturing is crucial for driving conversions and revenue scientifically and removing "gut instinct" from the equation. M arketing Automation: It doesn’t all need to be manual grunt work! Marketing automation is your best friend. Lead Scoring and Marketing Automation Go Hand in Hand.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Adobe Experience Cloud Blog

JUNE 21, 2016

Let’s start by looking at an example: Marketing is creating approved content for the sales team to distribute across social networks in order to start and nurture conversations as part of their social selling strategy. On some teams, sales uses Twitter to search for buzzwords and chat with potential leads. Measure Your ROI.

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Hinge Marketing

JUNE 30, 2015

With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit. So, how do you know what marketing software is right for your professional services firm? What You Need to Know Before Choosing CRM Software.

Work Management 48

Work Management Marketing Management Marketing Automation Services Software 48

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

Social Media 120

Social Media Budget Programs Media B2B 120

SmartBug Media

MARCH 18, 2019

The strategy isn’t necessarily new, and with the rise of more video hosting platforms, it’s now easier and more cost-effective for a business to professionally execute a video marketing strategy. YouTube is probably the most mainstream video hosting platform out there. Vimeo PRO: $17/month. Vimeo Business: $50/month.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Customer Experience Matrix

MARCH 16, 2016

Mariana finds other people who match the personas, using its deep understanding of social data to accurately identify and find contact information on larger numbers of relevant people than other vendors. It currently offers two products: Prospect IQ to find new prospects and Conversion IQ to market to names already in the client's database.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ).

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

ViewPoint

AUGUST 30, 2012

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. They’re marketing-centric organizations.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 Video by itself helps their messages get noticed.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent. For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. Video by itself helps their messages get noticed.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Adobe Experience Cloud Blog

AUGUST 29, 2016

Clicks: Social media posts that generate traffic to your site may or may not end in conversions, but you do know that the content you posted to social—the image or the teaser text, etc.—spoke Watch for which types of content, on which themes and platforms, earn organic shares. Social Media Can Be an Amazing User Intent Research Tool.

Social Media 113

Social Media SEO Media Lead Scoring 113

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 “Video by itself helps their messages get noticed.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

LeadSloth

OCTOBER 4, 2009

In this post some thoughts about the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. The Marketing Automation Vendors. My specialty is Marketing Automation Consulting, and many of the vendors were attending with a booth.

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Allow yourself time to establish benchmarks around things like traffic, engagement, and conversions. Do: Leverage a Tool. An employee advocacy program can certainly be run without the help of a tool. This means providing options on mobile, desktop, through browser extensions, and even direct sharing from other tools like a CRM.

Budget Programs 134

Budget Programs Peer-to-peer Marketing Automation Services Thought Leadership 134

The Point

SEPTEMBER 6, 2011

Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no surprise that iDirect’s market is heavily segmented, focused on key sectors such as oil & gas, maritime, and federal/military.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

ClearVoice

NOVEMBER 2, 2018

Of course, the advantage of attending a large conference like the B2B Forum is that many other B2B marketers are also attending and want to connect as much as you do. Great for: B2B marketers, content marketers at all levels, and content marketing vendors. Sponsor: Marketo. Go forth and network.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. As a marketer, are you taking advantage of all Twitter has to offer? Here are some ways to take your use of Twitter, and demand gen results, to the next level: 1. Does your company’s Twitter following need some sprucing up?

Lead Gen 48

Lead Gen Twitter Lead Scoring Lead Ranking 48

Ambal's Amusings

DECEMBER 17, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). B2B Marketing Fundamentals Don't Change. Marketing and Sales Alignment – Marketo eBook (New!). Marketing Edge podcast.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Kabbage

NOVEMBER 9, 2016

What do they talk about: Topics literally range across anything and everything related to marketing. Why should I read it: If there’s one thing Marketo does really well, it’s content. They have a vast library that spans across all marketing topics. Content Marketing Blogs. Where can I find it: [link]. TopRank Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

I think Disney’s advice rings true today for those considering marketing automation. From time to time I speak with marketers who tell me, “We would love to get started but we don’t have enough content.”. You may have to start by pushing out links to favorable industry articles that mention your products or services.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48