KoMarketing Associates

JANUARY 19, 2022

Conversational marketing platforms, such as Qualified. Qualified (a Salesforce–tied conversational marketing platform) has become a huge asset for us at Alation. Mutiny is indispensable for multivariate testing as well as improving conversion rates via personalized experiences. How can that be accomplished?

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Adobe Experience Cloud Blog

NOVEMBER 20, 2017

Overwhelmingly, most of this engagement can be achieved with a marketing automation platform. In this blog, I’ll cover five marketing automation features that drive engagement. Email Marketing: Nurturing Your Audience with Timely and Personalized Messaging.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Planning 134

Adobe Experience Cloud Blog

APRIL 26, 2018

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) Then, Ann replies to your sales rep’s email, and they schedule a demo.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Cost CRM 134

Conversica

MARCH 19, 2019

We were happy to recently be named Technology Partner of the Year by Marketo. This recognition resulted from our AI Assistant technology integration with Marketo. This Conversica-Marketo integration leverages the synergies between marketing automation and conversational AI to drive high-efficiency sales lead follow-up.

Marketo 40

Marketo Advertising Agencies Marketing Automation Services Marketing Management 40

Adobe Experience Cloud Blog

MARCH 19, 2020

Direct mail and other offline channels are not new, but the old barriers to entry with these strategies have been overcome: Sending Platforms enable companies to automate personalized offline campaigns like direct mail and measure ROI. 3 Online-to-Offline Campaigns Made Possible with Marketo. Demand Generation.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

SnapApp

MAY 4, 2017

Year after year, spring typically is a heavy event season in marketing land. You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . One week, over 10,000 marketers all in one place (well ok, two places actually). .

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

Only B2B

MARCH 6, 2024

.” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue. But there are a lot of factors littering the path of lead conversion [time, sales, team, and more].

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

SalesIntel

DECEMBER 6, 2023

Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. Using sales tools can help increase productivity and efficiency in the sales process by automating repetitive tasks, tracking and analyzing sales data, and providing actionable insights to inform better decision-making.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

BOP Design

AUGUST 21, 2023

If you’re using a CRM like Zoho or a marketing automation tool like HubSpot, you’ll eventually decide how to add those forms to your B2B website. Making this decision can be difficult, especially for less technical marketing directors. Fewer fields + still getting information = a win for B2B marketers.

Design 92

Design Marketing Websites B2B Tips 92

DealSignal

FEBRUARY 23, 2023

In fact, according to the Data & Marketing Association , email marketing B2B lead generation has an average ROI of $42 for every $1 spent. 10 Email Marketing B2B Lead Generation Strategies In this blog post, we will share 10 strategies to help you use email marketing to generate high-quality B2B leads.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

ViewPoint

MAY 10, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Zoominfo

FEBRUARY 8, 2022

This feature ensures your CRM and marketing automation data will always be accurate and up to date. No other solution on the market combines the power of data-driven insights and marketing-optimized workflows like ZoomInfo’s MarketingOS.” Get a Demo 2. ZoomInfo Chat is also optimized for B2B conversion.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Adobe Experience Cloud Blog

JUNE 17, 2013

Author: Stephen Frapart Conversions are part of everyday life. Why Conversions Are Important. They too think in terms of conversions, and they believe that driving revenue is a science. They map out each stage, determine conversion percentage, and decide what needs to happen to move a prospect from one stage to the next.

Conversion 48

Conversion Marketing Automation Services Cross-Selling Top of Funnel 48

Only B2B

OCTOBER 3, 2023

Their actions signal a genuine interest in your offerings, making them prime candidates for conversion into customers. Skyrocketing Conversion Rate s: MQLs exhibit significantly higher conversion rates compared to raw leads. Effective Communication : Establish clear communication channels between your marketing and sales teams.

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Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

Adobe Experience Cloud Blog

JULY 29, 2016

Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement. What is an offline conversion event? Demo given.

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Lead Ranking API Marketing Qualified Leads Sales Qualified Leads 48

The Point

OCTOBER 30, 2013

It’s why click-to-lead conversion rates are never 100%, no matter how good your landing page. If you utilize a marketing automation platform, the registration form on your landing page will be pre-populated with the prospect’s contact information, so conceivably all he/she has to do is click on the “submit” button.

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Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

Lead Liaison

DECEMBER 30, 2020

Updates include our new Custom QR Code Builder, e-Gift Card Rewards Center, Customizable Air Hockey Game, Optional “no lead capture” game play mode, DataSpring™ B2B Contact & Company Database, Marketo Connector, and more! Schedule a demo here! Use QR codes in marketing campaigns, and at events as a touchless solution.

Lead Liaison 62

Lead Liaison Marketing Management Paid Search Agency Ideal Customer Profiles 62

Adobe Experience Cloud Blog

OCTOBER 27, 2015

Author: Chris Gillespie Marketing automation software is a huge blessing for sales teams, but unfortunately, it’s usually a tool that few salespeople leverage. Little do they realize that if they took the time to understand what marketing automation does, they wouldn’t have to spend nearly as much time looking for leads.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Thought Leadership 48

Martech

MARCH 21, 2024

Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Advanced Conversational Flow logic You are now able to add multiple fields to a single targeting choice within a Conversational Flow, whereas previously you were limited to a single field per choice.

Marketo 97

Marketo Conversion Marketing Automation Services API 97

Adobe Experience Cloud Blog

APRIL 8, 2019

Many companies today have turned to innovative marketing automation software to analyze a prospect’s digital engagement behavior and determine whether they’re qualified enough to move on to the next step in the sales cycle. At Marketo, we define a lead as any “qualified prospect that is starting to exhibit buying behavior.”

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Sales Qualified Leads Budget Programs Lead Scoring Lead Ranking 134

Adobe Experience Cloud Blog

MAY 6, 2019

Here’s where a marketing automation tool with separate flows for each scenario will work wonders! Which brings us to… Drive conversion with customized follow-ups from sales and support: For SaaS companies, this might mean inviting your lead to a product demo or launching chat with a customer success team member.

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Top of Funnel Customer Surveys Work Management Marketing Management 134

Lattice

MAY 24, 2016

CDW , Dell , EMC , SunTrust and more run account-based marketing and sales development programs across tens and hundreds of thousands of accounts (direct & indirect channels, targeting customer expansion opportunities as well as net new customers). They’ve seen about 20% higher conversion rates on outbound.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Vidyard

MARCH 15, 2021

You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more. Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video? Increase email conversions by sending personalized videos.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Heinz Marketing

SEPTEMBER 28, 2021

Organizations who implement lead scoring often experience lower marketing costs and higher conversion rates. With scoring, you can cut out the marketing channels that drive lower quality leads. Sales teams at organizations who use lead scoring also often have a higher confidence in Marketing.

Lead Scoring 103

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 103

SnapApp

OCTOBER 17, 2019

High MQL targets force many marketers to send all of their leads to sales. But this approach ultimately drives down conversion rates, and teaches sales not to follow up on marketing leads that are likely to be dead ends. . Marketo reports that 96% of visitors to your website are likely not ready to make a purchase.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

Adobe Experience Cloud Blog

JUNE 9, 2017

At this point, most of us have realized that traditional, or “spray-and-pray” marketing approaches no longer work. As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Now, savvy marketers are turning to intent data to listen to their target audience.

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Intent Data Lead Ranking Intent Relevance 134

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. However, the top reason why U.S.

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Intent Data Intent Email Marketing Social Marketing 129

Optinmonster

DECEMBER 14, 2021

Increase conversions and sales : Create upsell, downsell, and cross-sell offers to boost your customers’ average order value (AOV). Targeted offers : Use what you already know about your visitors to run OnSite Retargeting® campaigns and improve conversions. Actionable analytics to get the stats you need to boost conversions.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Adobe Experience Cloud Blog

JANUARY 21, 2013

by Jon Miller So you’ve decided to buy a marketing automation solution. Of course, we think Marketo is almost always the best solution—yes, we’re biased. But here’s an unbiased process you can follow to maximize the chances you’ll buy the marketing automation software that is right for your company.

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Management Marketing Automation 48

Adobe Experience Cloud Blog

JULY 18, 2012

Make sure that you are using a marketing automation platform with advanced analytics capabilities. These capabilities will help you analyze flow, conversion, and velocity metrics from stage to stage. Let your marketing automation platform do the heavy lifting for you as you push out your content.

Top of Funnel 48

Top of Funnel Marketing Automation Services Marketing Automation Automation 48

Adobe Experience Cloud Blog

JULY 10, 2015

We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. Gifting is a great way to boost event registrations, evaluations, demos, assessments, and consultations. Chain of Conversions.

Marketing Automation Services 48

Marketing Automation Services Marketing Budget Marketing Management Webinar Metrics 48

Martech

DECEMBER 13, 2023

But as marketers focus on intent data and lead scoring to better understand which leads are most likely to convert, old lead generation plays — such as calling everyone who downloads a content asset — are increasingly seen as relics from another era. That gap was filled by marketing automation technology.

Lead Ranking 128

Lead Ranking Marketing Automation Services Lead Generation Sales Management 128

Pam Didner

JULY 5, 2020

Marketing is concerned with awareness, creativity, and branding, but sales teams focus on closing deals. Marketing concentrates on nurturing leads, and Sales is focused on conversions. Marketing’s nurturing is long-term. As you can see, marketing teams are mainly focused on the upper part of the sales funnel.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Conversica

AUGUST 26, 2019

We are, of course, thrilled that our AI-powered business conversations drive revenue and customer satisfaction. Conversica Named “Technology Partner of the Year” by Marketo. See for yourself how Conversica’s AI Assistants can help to augment your workforce and Request a free demo today.

Marketing Automation Services 49

Marketing Automation Services Marketo Customer Satisfaction Advertising Agencies 49