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Measuring ROI in Social and Mobile Marketing

Biznology

Image via Wikipedia. Social media marketing is no different, where you need to track the number of people who unfriend you on Facebook or stop following you on Twitter or unsubscribe to your blog or message board. In e-mail marketing, people unsubscribe. But BMW was much smarter than that.

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What Do You Do When You Lose Organic Traffic to Google SERP Features?

Moz

As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features. They’ve been doing that for years.

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12 Things You Learned in College That Prepared You for the Real World

Hubspot

If college graduations had Oscars-style thank-you speeches, let's just say Google (and Wikipedia, for that matter) would definitely get a shout out. 7) Use Twitter to connect with people you don't know, but want to. Twitter wasn't around when many of us were in college. 2) Don't bring your laptop into important meetings.

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Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance

seo.co

Here, you’ll be able to see where your strengths and weaknesses are; for example, if you see that your conversion rates are at an all-time high, but your traffic is lackluster, you can adjust your goals to focus on attracting more traffic. Your goals should be specific, so you can have an objectively comparable number for your data.

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The 15 Best Content Distribution and Amplification Tools

Webbiquity

Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Sample review: “(Use) Paper.li (for) Twitter curation; it enables people to publish an online ‘newspaper’ based on topics of interest to them or the community they seek to influence.” Pricing: free.

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The Ultimate Guide to Marketing Campaigns

Hubspot

Click-through rate. Bounce rate. Conversion rate. Click-through rate. Conversion rate. Cost per-conversion. Follow-up email open rate. Opt-in conversion rate. Click-through rate. Conversion rate. Cost per conversion. Response rate.

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11 Practices for B2B Landing Page Optimization (LPO)

Valasys

Optimized landing pages have a direct correlation with improved users’ experience (UX) which ultimately drives the marketers towards their ultimate goal of Conversion Rate Optimization (CRO). As stated by Oli Gardner, Co-founder of Unbounce, in an article: “Your landing pages aren’t Wikipedia. Stop adding unnecessary links.”.