Navigate the Channel

OCTOBER 4, 2023

Traffic should be the precursor to the goal of the conversion, which depending on the type of business, conversion can mean a lead submission form, a tracked phone call, a white paper download, an email signup, or other identified desired action. Conversions could be various actions like lead submissions or downloads.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

ClearVoice

APRIL 19, 2021

Overall, the role of a demand generation marketer is to initiate those actions that will lead to higher conversion rates and a positive impact on revenue. Drive greater revenue and profitability: The more qualified leads you get, the better your chances are to increase your conversion rate and turn that into more revenue.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

SmartBug Media

MARCH 19, 2021

Google Ads. The Google Ads and Commerce blog shares insightful news, information and tips to help you make the most of Google Ads and other commerce-related products. PPC Hero offers tons of helpful resources for paid search marketing, including articles, guides, white papers, reports, webinars, and conferences.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

The Point

MARCH 16, 2010

Conversion rates, for example, the rate at which clicks convert to leads (and a key metric for B2B campaigns), can be improved significantly by reducing the number of irrelevant clicks. In Google, negative keywords can be deployed at the both the campaign and ad group level.

PPC 100

PPC Keywords Campaigns SEM 100

WebMarketCentral

OCTOBER 9, 2007

To optimize the results of a Google AdWords, Yahoo! Search Marketing or other SEM program, start with best practices in search engine marketing. I've written previously about typical SEM click-through rates (CTR), which are important—balancing your budget against driving as much traffic as possible to your website.

SEM 20

SEM Conversion Rate Conversion Adwords 20

Launch Marketing

NOVEMBER 21, 2018

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

The Point

JANUARY 25, 2012

Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. Remember, it’s not the company you’re selling, or the product, it’s that white paper or video or Webinar the prospect gets when he or she fills out the form.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

Webbiquity

MARCH 9, 2017

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion. Conversion Rate Optimization. Conversion Rate Optimization.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. White Papers. White papers need to be some of your best content. Types of B2B Content.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

WebMarketCentral

DECEMBER 29, 2008

Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Sweet new white paper to go along with it as well. Sure, the CTRs were decent, but the conversion rate was uglier than the business end of a sharpee. I had figured as much. Went great.

SEM 20

SEM Adwords CTR Search Engine Marketing 20

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. When working with multiple authors, resources like Google Calendar or Google Docs help organize efforts. Keyword reports from PPC programs: filter this report by conversion rate to find keyword topics PPC demonstrates will historically generate an action.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Ambal's Amusings

OCTOBER 15, 2009

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Webbiquity

JULY 10, 2018

The content on your website includes not only the text and images on your web pages, but also downloadable assets like guides, ebooks, and white papers. Keyword Research Tools for SEO and SEM. All of these tools handle basic rank tracking across Google, Bing, and Yahoo!,

Paid Content 210

Paid Content CMS Development Design Optimization 210

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Conversion actions are not all created equal (e.g. white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. Not all leads are created equal.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Only B2B

DECEMBER 16, 2022

Writing is often the first step in creating content, whether it’s a blog post, a white paper, a case study, or a lengthy eBook. Another wonderful technique to get in front of potential prospects at a low cost is through search engine marketing (SEM) or pay-per-click (PPC) campaigns. Conversion Rate Optimization.

Lead Generation 118

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 118

SnapApp

DECEMBER 4, 2017

In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . Those days are long gone, and now the first page of Google is wildly competitive. A report by Google shows that businesses typically see 200% ROI from AdWords. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

The Point

JANUARY 6, 2014

Improve SEM conversion rates. It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition. Use more infographics.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Webbiquity

JULY 24, 2012

Clearly, Google has been successful at shifting more traffic to paid results (which is where Google earns 97% of its revenue ). Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business.

Adwords 100

Adwords Paid Content Cost per Acquisition Cost Per Click 100

Hubspot

AUGUST 9, 2018

Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Specialist. SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. SEM specialists make between $34,000 and $65,000 with the median salary being $46,000.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

SmartBug Media

MARCH 25, 2019

Must-read articles: The Ultimate Guide to Google Ranking Factors in 2019. Google Ads (Official Blog). Google’s official blog for news, tips, and information on Google Ads is filled with insight that should guide your PPC strategy. The SEM Post 37. SEO Year In Review: 2018 saw Google updates and a focus on mobile.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Kapost

OCTOBER 31, 2016

Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. 7) Search Engine Marketing (SEM) and Keyword Research. Google alone handles over 3.5 8) Conversion Rate Optimization (CRO). Example: Salesforce.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. Keep your content network clean.

SEM 20

SEM Campaigns Optimization Tips 20

Anteriad

APRIL 25, 2023

Your comprehensive B2B sales and marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Conversion When an individual of a marketing message performs a preferred action.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Your comprehensive marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Conversion When an individual of a marketing message performs a preferred action.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84