Marketing Craftmanship

SEPTEMBER 26, 2023

DeskTop Publishing did not make people with no design talent or writing skills into graphic designers or copywriters. And based on the way content has been created and applied by most firms over the past decade, the availability of Artificial Intelligence will not make people more effective content marketers.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Marketing Craftmanship

NOVEMBER 22, 2023

Some firms avoid this pain by slapping their logo on boilerplate content purchased from a 3rd party, but those firms can pay a bigger price, in terms of brand damage. If it’s created in-house, few firms actually track the hours required to research, write, edit, approve and publish their newsletter.

Newsletter 130

Newsletter B2B Thought Leadership B2B Thought Leadership 130

Marketing Craftmanship

NOVEMBER 9, 2018

Some firms avoid this pain by slapping their logo on boilerplate content purchased from a 3rd party, but those firms can pay a bigger price, in terms of brand damage. If it’s created in-house, few firms actually track the hours required to write, edit, approve and publish their newsletter.

Newsletter 113

Newsletter Work Management B2B Thought Leadership Marketing Management 113

Marketing Craftmanship

MAY 13, 2020

But marketers who know how to craft an enticing subject line, and who can write effective copy, can break through the clutter. Many have blogs featuring content that most visitors neither read nor comment on. factor in your webinar content. More importantly, remember that long, rambling messages rarely get read. Industry Events.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Marketing Craftmanship

FEBRUARY 24, 2016

According to the State of Digital & Content Marketing Survey – produced by the management consulting firm, Zeughauser Group – in-house legal counsel are reading blogs less frequently, and valuing blog content less highly than they did 3 years ago. Write in clear, simple prose that can be understood by people without a law degree.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Case Studies Marketing Management 100

Marketing Craftmanship

AUGUST 29, 2017

All of the hours devoted to blogging, at some of the nation’s largest and smartest companies, does not appear to be time well spent…if the goal of a blog and other forms of content marketing is to generate new business. Invest the time necessary to write a snappy headline that addresses the “What’s in this for me?”

Ideal Customer Profiles 100

Ideal Customer Profiles Opinions Linkedin ROI 100

Marketing Craftmanship

DECEMBER 11, 2014

But if Gilbert Morris were writing ad copy in 2014, his advertisement would likely reflect very different marketing obstacles for B2B companies. Sales and marketing must be integrated. We’ve got all that.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B Thought Leadership 100