Onalytica B2B

SEPTEMBER 6, 2017

Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management. When it comes to influencer marketing, the white paper defines four different categories of focus; Earned media. Content marketing – amplifying earned media value of your content.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

MAY 3, 2018

Different influencer types will create different types of content too and have varying levels of collaboration – some may be more time consuming and labour intensive on your part than others. For example: asking an influencer for a quote is far less time consuming than filming and editing a video with an influencer. Brand advocates.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

MAY 18, 2016

Now, anyone can release news, across hundreds of channels and platforms, and there is little guarantee your content will be heard or shared. Download the white paper to find out how to reach the right people at the right time with the messages they want to hear – and share.

Press 102

Press Paper Cost Advertising Channels 102

Onalytica B2B

APRIL 3, 2018

What kind of content do they tend to post? Is it written content or picture content? They have an abundance of knowledge and something to bring the table if you were to work together on some content that both of your audiences will love. They publish content that is relevant to particular topics.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

OCTOBER 4, 2017

Integrating skill sets outside of your team such as content and design resources. Access to new and interesting content. Influencer marketing can either be a stand-alone alternative activity to PPC or complementary – i.e. amplifying exposure of influencer generated content. how has your perception changed? DOWNLOAD NOW!

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

DECEMBER 7, 2017

This data can provide insights on content creation ideas, and how you should approach your engagement targets. Are they co-creating content? Have you reacted to them in your content? Is there an existing marketing campaign planned or hero piece of content that you can easily get influencers involved in? Brand advocates.

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

JANUARY 8, 2019

I have worked with over 200 companies providing strategy and implementation services for marketing technology, predictable pipeline strategy, content marketing, sales enablement, and performance management. In 2012 I joined Heinz Marketing and helped build our award-winning marketing technology practice.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

JULY 15, 2015

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Content Assets. We’re here to help! spotONvision.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Onalytica B2B

OCTOBER 11, 2018

Many brands are working with influencers (Influencer Marketing), have their employees sharing their content on social (Employee Advocacy) and their sales team engaging with prospects on social media (Social Selling). We see everywhere ‘content is king’ – and it certainly is where advocacy is concerned.

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

Onalytica B2B

SEPTEMBER 27, 2017

Engaging with and sharing influencers’ content, with the intention of co-creating content together that will add value to: 1) your brand, 2) yours/their target audience 3) the influencer. E.g. A human rights charity building a relationship with a human rights advocate, by sharing and engaging with their content.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Onalytica B2B

SEPTEMBER 20, 2017

Not only is it important to understand who influences your target audience, but it’s important to understand exactly how (content and messaging) and on what social channels this is on, so that you’re able to tailor your existing marketing strategy accordingly. There is far more to influencer marketing.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

JUNE 30, 2015

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? We initially built this tool ourselves to find influencers using our latest content. try it today for free!

Content Marketing 100

Content Marketing PageRank Branding Brand Identity 100

Onalytica B2B

JULY 16, 2018

He discussed how video is the most preferred content tactic and can play a powerful role in B2B with the various use cases including: Training – for both staff and customers. René also introduced us to his model for video and content strategy and production. The 4 C’s Concept > Content > Channel > Contributor.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129