B2B Memes

SEPTEMBER 26, 2012

But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. And independent content providers, in turn, will have even less revenue to keep them going. The answer, unfortunately, is not yet clear.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 26, 2012

But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. And independent content providers, in turn, will have even less revenue to keep them going. The answer, unfortunately, is not yet clear.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

OCTOBER 12, 2010

However, to dwell for a moment on the metaphor of container vs. content, can we really say that the blog format doesn’t influence its content? If, on the other hand you think, like Schaeffer’s opponent, Mitch Joel, that blogs imply a certain attitude and voice , you’ll have a more restrictive view of appropriate blog content.

Dwell 100

Dwell Blogger Transparency Social Media 100

B2B Memes

NOVEMBER 22, 2011

Like many posts on this blog, the e-book aims to help traditionally trained journalists, marketers, and content creators understand the ideas and values that differentiate new media from old. The transparent over the opaque. If all goes well, it will be available next month. Stay tuned. Collaboration over control.

Media 100

Media Transparency Differentiation Social Media 100

B2B Memes

JUNE 30, 2010

Now, though, in the era of social media and content marketing, corporate communications is increasingly less about “control over your messaging,” as Frank Reed put it recently , and more about “telling the truth and being accountable.”. Tags: Content Marketing Ethics Social Media control transparency.

PR 100

PR Public Relations Ethics Transparency 100

B2B Memes

OCTOBER 19, 2010

But even if this practical objection is sound, the theoretical one—that any involvement by an editor in sales necessarily influences editorial content—is not. In many cases they are the people who see content as just the stuff between the ads.”. Tags: Ethics Entrepreneurism Jeff Jarvis new media old-media transparency trust.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

NOVEMBER 13, 2011

Attribution and Linking Are Essential to Transparency. Related posts: Will Mobile Formats Change Web Design Habits? Swabbing the Decks of the Titanic: Why You Should Learn Programming.

Wikipedia 100

Wikipedia Design Transparency Positioning 100

B2B Memes

NOVEMBER 4, 2011

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. In the new-media era of journalism, the arguably most important ethical principle is transparency. Related posts: Ethics: Is Transparency All We Need?

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

JUNE 26, 2012

Steve Buttry, in the course of reflecting on his own (transparent) habits of repetition, provides a good summary of the matter.). Related posts: Commodity Content, Demand Media, and Quality. Subsequently several more instances of similar recycling from other publications were uncovered. But that’s no basis for calling him a bad person.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

MAY 9, 2012

The test is not whether the content is dryly factual or snarkily silly, superbly impartial or grossly biased. In gauging how to handle social media, maybe what journalists need is not so much a standard of professionalism as a kind of Turing test. That is, could what you’re writing be produced by a computer imitating a human reporter?

Twitter 100

Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

DECEMBER 10, 2010

In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? Transparency, she says, “is not just about disclosure, but about visibility”. Gahran recommends this approach to others.

Ethics 100

Ethics Personalization Transparency Blogger 100

B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. I only considered Twitter accounts that were transparently associated with a single, identifiable editor. I found seven who met this standard. Curatorial. Conversational.

Twitter 100

Twitter B2B Curation Ethics 100