Paul Gillin

JULY 9, 2015

Ninja Guide to Content Creation: Top 10 Writing Tools – Content Marketing Institute. The Ultimate Guide to Writing Comments That Open Doors with Popular Bloggers – Boost Blog Traffic. Kevin Duncan must know a little about this topic because his post on Boost Blog Traffic drew 275 comments of its own!

Hubspot 50

Hubspot Blogger Ideal Customer Profiles Twitter 50

Paul Gillin

MAY 13, 2016

Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. CMO.com was originally a pure curation model; content consisted of brief summaries of articles and video from other sources on the Web. Bonus points to Adobe for nabbing the domain. The writing is lively and accessible.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

MARCH 1, 2012

For one thing, ComScore doesn’t measure mobile traffic, a fact that disproportionately penalizes Twitter. Twitter doesn’t host any long-form content itself (like Facebook does) or frame others’ content (like LinkedIn) Finally, the whole idea of Twitter is not to have to spend a lot of time with it.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

JANUARY 25, 2012

Getting that repeat traffic is the special sauce of Facebook success. Facebook automatically offers members the opportunity to share a Like, but the real creativity comes when you can convince people to share some kind of unique content or offer you provide. Here are five tips that Schmulen recommends: Tip #1: Know what your goals are.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JUNE 24, 2010

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. In the example below, lead activity appears to correlate positively with traffic to a company blog. That’s an impressive result, but it isn’t a return.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

APRIL 13, 2011

You want to know which sources are sending traffic to your landing page so you can better focus your resources. This enables you to assemble photo galleries by stitching together tagged content from a variety of sources. This enables you to tell who’s sending you traffic. Make sure others on your team are doing this, too.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

MARCH 24, 2011

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Two of the four finalists had hired professional journalists to oversee content. What do these people think they are? Publishers?

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50