Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. What Is a B2B Sales Funnel?

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Sharpspring

JULY 16, 2020

Creating an effective sales strategy requires you to know your customer journey inside and out. Using models like sales funnels and click funnels can help you build the path you want your customers to take on their way from prospect to buyer. What is a Click Funnel? Click funnels can be short or long.

Top of Funnel 68

Top of Funnel Digital Marketing Funnels Advertising Funnels Marketing Funnels 68

PathFactory

MARCH 6, 2023

The B2B buyer journey isn’t the only thing that has undergone a transformation over the last several years. I sat down with marketing leader Michael Schultz who is no stranger to the changing tides of technology to discuss the importance of B2B content in the modern buyer journey.

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. What Is a B2B Sales Funnel?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

BenchmarkONE

JUNE 2, 2020

Guiding your leads through the buyer’s journey necessitates high-quality content that’s driven to take them to the next step. It’s why having a marketing automation tool (and using it correctly) is so crucial. So much rides on producing the right content for the right leads at the right time.

Top of Funnel 62

Top of Funnel Content Marketing Automation Services Marketing Funnels 62

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing. Focus on building value for customers over driving sales. Quick Takeaways.

Top of Funnel 328

Top of Funnel Work Management Marketing Management Content Marketing 328

Martech Advisor

OCTOBER 2, 2019

Explore the blind spots that occur mid-funnel and how to avoid them, says, Adam Little is the Chief Marketing Officer at Data Dwell. A well-defined and carefully monitored sales funnel is one of the most powerful tools any organization can have. Have you started to notice blind spots in your sales funnel?

Top of Funnel 54

Top of Funnel Sales Qualified Leads Marketing Automation Services Funnel Advertising 54

SnapApp

JANUARY 24, 2019

Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers. So, how can your brand break through the noise and bring in those quality leads that sales wants? Top of the Funnel.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Rev

JUNE 25, 2019

Beyond the funnel content and client retention go hand in hand. You’ve made it through the marketing funnel from the first date ( top of the funnel ), to tying the knot ( bottom of the funnel ), and now you find yourself beyond the funnel. Webinar Training. Congratulations!

Top of Funnel 114

Top of Funnel Marketing Funnels Paid Search Agency Content 114

Webbiquity

MARCH 17, 2017

What is a Sales Funnel? Sales funnels are everywhere. Created properly, they help guide buyers naturally through their decision phases from awareness to interest to desire to action. This is the power of a sales funnel that’s ultimately designed to get sales. The Three Parts.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 105

Webinar Metrics Education Lead Ranking Sales Qualified Leads 105

Convince & Convert

MAY 19, 2016

I don’t mean to get personal here, but do you have a leaky sales funnel? Are you losing some customers somewhere along their journey from initial contact to final sale? Or is your sales funnel fully clogged, in need of middle-of-the-night emergency attention that’s costing you a fortune? Guaranteed.

Top of Funnel 96

Top of Funnel Webinar Metrics Marketing Funnels Content 96

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. The 3 stages of content ROI.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

ClearVoice

APRIL 17, 2024

Fortunately, the journey toward these goals doesn’t have to be a solo adventure. Enter the magic of collaborative content. Collaborative content is all about breaking down silos and sparking a culture where communication and cooperation aren’t just encouraged — they’re the norm. Pretty nice, huh?

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

ClearVoice

APRIL 17, 2024

Fortunately, the journey toward these goals doesn’t have to be a solo adventure. Enter the magic of collaborative content. Collaborative content is all about breaking down silos and sparking a culture where communication and cooperation aren’t just encouraged — they’re the norm. Pretty nice, huh?

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Parse.ly

JULY 29, 2021

Table of Contents. Understand content marketing for top of the funnel. Incorporate multiple channels in marketing funnel stages. Build successful marketing funnel stages. When we talk about The Content Marketer’s Funnel , lead generation gets a lot of attention. Do your keyword homework.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Ledger Bennett

MAY 7, 2020

Have you ever wondered how sales and marketing fit together? What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel? Marketing Funnel Stages: Top vs Bottom.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. It’s not magic, but with our ultimate guide, email funnels can be simple.

Top of Funnel 74

Top of Funnel Marketing Funnels Email Marketing Conversion 74

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. Contribution to pipeline and sales impact. blog downloads, content offers).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Parse.ly

OCTOBER 7, 2021

You know your content is crucial to driving revenue but does the rest of your organization? Now’s the time to evaluate how content has impacted your bottom line and leverage that data to secure budget for next year. How can we use content to remove friction from our customers’ buying process?

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process? I’ve lightly edited our exchange.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. That could well continue to raise the stakes on the quality of webinars and virtual events. Webinar and virtual event use has grown considerably. Try our services.

Top of Funnel 61

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 61

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. This goes beyond understanding content topics and the search intent behind each keyword. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

BenchmarkONE

NOVEMBER 10, 2022

A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. Why Do You Need A Marketing Funnel?

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

PathFactory

JUNE 21, 2023

Stage 1 | Experimental What it looks like: “We have a mediocre understanding of our customers’ various buyer journeys and we’re using a few analytics tools to track engagement. My company has identified the most-popular content we have, and we have a few channels that we know work well. How can we get more out of this?”

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Hubspot

FEBRUARY 9, 2018

Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?". It’s 2018, and the way our prospects and customers find and consume content has certainly changed. Webinars Drive Sales.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

Heinz Marketing

MAY 24, 2022

I would argue that one of the cornerstones to a successful campaign is developing the right content to pair with it. Sending relevant content to your audience will help provide value, encourage them to act, and push them along in their buying journey. That being said, developing thoughtful content takes time. Industry.

Top of Funnel 107

Top of Funnel Content Marketing Funnels Webinar Metrics 107

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Only B2B

MARCH 27, 2024

Do all those website visitors and content downloads translate into sales conversations? Understanding the Stages: MQLs, SALs, and SQLs Sales Qualified Leads (SQLs) and Sales Accepted Leads (SALs) might sound similar , understanding the distinctions between these lead types is crucial to boosting up your marketing funnel.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Hubspot

MAY 5, 2021

Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. Customers take a similar journey through your company's conversion funnel when evaluating whether or not to buy from you. All leads begin at the top of the funnel.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

Scoop.it

JUNE 15, 2021

eBooks, whitepapers, and blogs – all these terms come to mind whenever we think about content marketing. But have you ever pondered about using PowerPoint presentations as a tool to market your content? Wondering how presentations can help you achieve your content marketing goals? Let’s dig out deeper!

Top of Funnel 104

Top of Funnel Tools Planning Content Marketing 104

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. If your content comes across as salesy and pushy, readers will move on quickly.

B2B Marketing 118

B2B Marketing Top of Funnel Content Marketing Brand Identity 118