illumin

APRIL 25, 2024

Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. Different types of OTT services include Netflix, Hulu, and Amazon Prime Video. What is OTT?

Cable 111

Cable Television marketing Mobile Advertising Broadcasting 111

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. million hours of streamed content each day. Embrace video as a primary marketing avenue.

Marketing AI 103

Marketing AI Advertising Channels Video Marketing Youtube 103

FunnelEnvy

MARCH 6, 2023

If you aren’t already taking advantage of the power of video content, you’re missing out on one of the most important channels for any type of marketing – especially B2B. Research shows that video makes for some of the most engaging content. How exactly should you use video in your funnel? Let’s jump in.

Top of Funnel 73

Top of Funnel Video Marketing Optimization Marketing Funnels 73

Martech

MAY 2, 2023

digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. Audiences are moving to streaming services for traditional TV content like movies and sports. This gives Samsung Ads device-level data on TV viewers that other video publishers don’t have.

Paid Search Agency 113

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 113

Convince & Convert

MARCH 8, 2017

Posting the same social media content, in multiple channels, at the same time and hoping to achieve spectacular results is no longer a winning strategy in most cases—the variances are just too great among what works in each venue. This is also how television conglomerates operate. Think TV Shows for Your Social Media Content Strategy.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Adobe Experience Cloud Blog

DECEMBER 3, 2019

More so than most areas of marketing, video marketing takes a village. Between the two, there’s an almost endless number of places for branded videos to go wrong. Marketers may not be able to keep bad acting from dooming a shoot, but they can do their part to support the creative team and create effective videos.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Outgrow

JULY 15, 2021

Top 21 YouTube Channels You Cannot Miss Out On! Did you know that people are now watching 150 million hours of YouTube every day? Or that millennials prefer YouTube two to one over traditional television? Here’s our final fact – YouTube services 88 countries in 76 languages (or 95% of all internet users !).

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

ClearVoice

JULY 14, 2020

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Yes, optimizing for search on YouTube is important — but doing so is only half the battle.

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. Produce engaging video content.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

KoMarketing Associates

JULY 11, 2017

In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. But how is this shift in content consumption and formatting impacting marketers’ overall strategies?

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

Contently

JULY 6, 2016

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be part of that influence, it’s time to create a YouTube channel of your own.

Youtube 113

Youtube Advertising Channels Ad Building Television marketing 113

Contently

OCTOBER 14, 2020

Here are five important content campaigns that stand out to me, not just for what they did for the client, but for how they still inform what I do today. Whether it’s for advertising, content marketing, or journalism, every writer needs a portfolio that shows off your distinct voice. Bhutan Tourist Board: The power of research.

Advertising Agencies 217

Advertising Agencies Campaigns Paid Search Agency Television marketing 217

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. By 2010, YouTube was generating more than two billion views each day. billion active users on YouTube. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. OTT, also known as streaming TV , refers to any content watched on a streaming video service via the internet. This can be done by tailoring ads to relevant content and not overplaying those ads.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

Magisto

AUGUST 15, 2019

If you are posting videos on Youtube on the regular (and even if you aren’t), it’s always a good idea to make sure that you are doing everything you can to drive the most views and the highest engagement on your content. Some metrics about Youtube. Youtube users are also more likely to have a college degree.

Youtube 72

Youtube Video Marketing Best Practices Social Media 72

Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Vidyard’s Award-Winning Personalized Video Campaign. Founded in 1979, The Telly Awards honours global excellence in video and television across all screens.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Contently

JUNE 19, 2019

On this discussion board, people curate and comment on videos that have have runtimes shorter than 14 seconds. There are uploads that last up to 30 seconds, but they’re referred to as video “poetry,” not video “haikus.” Why is this such a great video haiku? This is the internet, after all.

Paid Search Agency 167

Paid Search Agency Tactics Video Marketing Companies 167

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer. 260K+ YouTube subscribers. As simple as that.”.

Video Marketing 155

Video Marketing Storytelling Best Practices Youtube 155

Contently

APRIL 24, 2017

The fact that 71 percent of 13-17 year-old smartphone users spend more than three hours a day watching mobile video is mind-boggling. hours of video per week on YouTube and other free online sources, and another 8.8 hours of video per week on YouTube and other free online sources, and another 8.8 Television, at 8.2

Video Marketing 156

Video Marketing Cable Television marketing Youtube 156

Hubspot

JANUARY 21, 2019

Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and make sure it resonates with people. To help inspire you, we found nine popular YouTube categories that you can start a channel about. Web Series.

Youtube 98

Youtube Advertising Channels Word of Mouth Storytelling 98

Ambal's Amusings

DECEMBER 28, 2012

Social Media has become a deeply integrated aspect of content marketing strategy. YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Type of Content : You Tube Channel. Why is this cool content marketing? Youtique’ is the very first ‘webshop’ on YouTube.

Youtube 100

Youtube Advertising Channels Content Marketing Television marketing 100

Marketing Insider Group

MAY 10, 2023

Digital services take you beyond the expensive traditional techniques of print ads, billboards, television commercials, and radio spots. As the name suggests, a digital agency focuses on marketing with digital content , pay-per-click ads, email, search engine optimization, social media, logos, branding, or web design. Image Source 4.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Martech Advisor

DECEMBER 13, 2019

Viral videos and memes seem like the next best trend in digital marketing. And while you're probably eager to invest in viral videos that attract a lot of attention in a short duration, let's look at how to go about it. In this quick guide, we discuss: What is a viral video? But creating a viral video isn’t easy.

Viral Marketing 58

Viral Marketing Youtube Facebook Video Marketing 58

Content Standard

JANUARY 31, 2019

Sure, Netflix may have revolutionized the way we watch television by giving viewers the ability to consume stories on demand, without advertising interruptions. Serialized plot-driven brand video elevates the value proposition of content marketing from acceptably unobtrusive to eagerly anticipated.

Storytelling 92

Storytelling Video Marketing Top of Funnel Multi-Channel 92

Vidyard

JUNE 8, 2020

Vidyard’s Award-Winning Personalized Video Campaign Vidyard’s marketing campaign goals were simple: surprise, delight, and share their appreciation for their customers and followers during the holiday season with a memorable video that recipients would actually want to share.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

readwrite

JULY 5, 2019

Video may be moving away from broadcast television, but make no mistake: On social media platforms, visual content like performance video is more powerful than ever. Between 2016 and late last year, the number of American adults who tuned into traditional television dropped by 22% , according to Nielsen C3 data.

Paid Search Agency 98

Paid Search Agency Video Marketing Cost per Acquisition Television marketing 98

Tomorrow People

NOVEMBER 7, 2017

content marketing. The advance of content marketing continues apace. While even late adopters are now well and truly in the content marketing strategy mindset, leaders are forging ahead with new approaches, platforms, strategies and tactics. Content marketing has proven its success. Truly “digital content creators”.

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Content Marketing Institute

NOVEMBER 21, 2018

My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Every day, people watch over a billion hours of video. billion users each month.

Youtube 92

Youtube Ad Building Loyalty Communities 92

Contently

JULY 14, 2016

Given YouTube’s popularity, it’s surprising that the video platform doesn’t have its own Breaking Bad , Mad Men , or Game of Thrones— a singular story that creates shockwaves of influence across culture—especially considering YouTube’s recent push into scripted original series with YouTube Red.

Youtube 60

Youtube Cable Television marketing Storytelling 60

Valasys

SEPTEMBER 21, 2020

Ever wondered how you can take advantage of video marketing? There’s no denying that video content is key, but just how good is it? Load up any social media app and you’ll see video content of all kinds. This is where video marketing statistics come into play, and this is what we’re going to be focusing on today.

Statistics 78

Statistics Video Marketing Planning Work Management 78

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. They’re getting more into other formats like video, and encouraging people to share insights on the platform.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Biznology

JANUARY 28, 2016

Video digital marketing has yet to hit its peak. By 2020, analysts predict that video will represent 80 percent of all internet traffic , a rise from 64 percent in 2014. Marketing through video channels has already become the norm, not the exception. Drone video. The word “television” may be a little misleading though.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

Zoominfo

JUNE 20, 2019

Live streaming, or the transmission of live video, has taken the world by storm. Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.live. Today, we’ll let these live video statistics speak for themselves. Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. In late June, Instagram launched IGTV, its longform video platform. Users can now post videos up to an hour in length, and the videos are viewed vertically, the way we naturally hold our phones.

iProspect 167

iProspect Advertising Agencies Brand Identity Branding 167