illumin

APRIL 25, 2024

Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. Different types of OTT services include Netflix, Hulu, and Amazon Prime Video. What is OTT?

Cable 106

Cable Television marketing Mobile Advertising Broadcasting 106

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 204

Content Marketing Work Management Paid Search Agency Marketing Management 204

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Convince & Convert

JUNE 20, 2017

The first electronic television was introduced to the world 90 years ago. Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. Let’s talk about how you can turn your branded videos into a cornerstone of your entire promotional strategy.

Top of Funnel 162

Top of Funnel Conversion Video Marketing Content 162

KoMarketing Associates

JULY 11, 2017

In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. But how is this shift in content consumption and formatting impacting marketers’ overall strategies?

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. million hours of streamed content each day. Embrace video as a primary marketing avenue.

Marketing AI 90

Marketing AI Advertising Channels Video Marketing Youtube 90

Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Vidyard’s Award-Winning Personalized Video Campaign. Founded in 1979, The Telly Awards honours global excellence in video and television across all screens.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Martech

MAY 2, 2023

digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. Audiences are moving to streaming services for traditional TV content like movies and sports. This gives Samsung Ads device-level data on TV viewers that other video publishers don’t have.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 100

KoMarketing Associates

JUNE 1, 2017

Amobee’s recent report “ Different Generations, Different Standards ” looked at how marketers are investing in various video formats to reach out to their target audiences. How are you already seeing marketers/agencies incorporate some of the newer video formats (360-degree, etc.)? Is it widespread or still emerging?

Advertising Agencies 120

Advertising Agencies Video Marketing Paid Search Agency Top of Funnel 120

Contently

OCTOBER 14, 2020

Here are five important content campaigns that stand out to me, not just for what they did for the client, but for how they still inform what I do today. Whether it’s for advertising, content marketing, or journalism, every writer needs a portfolio that shows off your distinct voice. Bhutan Tourist Board: The power of research.

Advertising Agencies 217

Advertising Agencies Campaigns Paid Search Agency Television marketing 217

Convince & Convert

JUNE 20, 2017

The first electronic television was introduced to the world 90 years ago. Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. Let’s talk about how you can turn your branded videos into a cornerstone of your entire promotional strategy.

Top of Funnel 103

Top of Funnel Conversion Video Marketing Content 103

Vidyard

JUNE 8, 2020

Vidyard’s Award-Winning Personalized Video Campaign Vidyard’s marketing campaign goals were simple: surprise, delight, and share their appreciation for their customers and followers during the holiday season with a memorable video that recipients would actually want to share.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Contently

APRIL 24, 2017

The fact that 71 percent of 13-17 year-old smartphone users spend more than three hours a day watching mobile video is mind-boggling. hours of video per week on YouTube and other free online sources, and another 8.8 hours of video per week on YouTube and other free online sources, and another 8.8 Television, at 8.2

Video Marketing 156

Video Marketing Cable Television marketing Youtube 156

Adobe Experience Cloud Blog

JANUARY 22, 2020

From print advertisements grew blogging and content marketing. Television spawned the rise of video marketing on social media. Common Misconceptions About Content Diversification. Videos and podcasts aren’t impactful because of the sound quality or the ultra HD camera. From radio, we saw the advent of podcasts.

Top of Funnel 161

Top of Funnel Lead Ranking Lead Scoring Leads 161

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Short-form video. Live videos.

Youtube 133

Youtube Trends Marketing & Strategy Content 133

illumin

APRIL 9, 2024

OTT, also known as streaming TV , refers to any content watched on a streaming video service via the internet. What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. This can be done by tailoring ads to relevant content and not overplaying those ads.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer. But then again, it’s not just any video on any YouTube channel.

Video Marketing 155

Video Marketing Storytelling Best Practices Youtube 155

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason for the popularity of these online videos in various industries? What are the benefits of using live videos?

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Biznology

JANUARY 28, 2016

Video digital marketing has yet to hit its peak. By 2020, analysts predict that video will represent 80 percent of all internet traffic , a rise from 64 percent in 2014. Marketing through video channels has already become the norm, not the exception. Drone video. The word “television” may be a little misleading though.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

Avitage

AUGUST 29, 2012

When you think about video, do you consider it predominately a visual or audio medium? When we think video, we think camera. We think motion (video). When you view television advertisements, or any video, turn off the audio and see how informative the visual elements are. I suspect most people would say visual.

Video Marketing 120

Video Marketing Television marketing Advertising Mediums Paid Search Agency 120

Convince & Convert

APRIL 12, 2017

Brands that break the fourth wall with their video content are personally connecting with their audiences in powerful ways. Takeaways: Companies like Peloton are changing the game with highly personalized, live video content. Live video is a powerful tool for humanizing your content.

Video Marketing 118

Video Marketing Personalization Television marketing Class 118

Marketing Insider Group

MAY 10, 2023

Digital services take you beyond the expensive traditional techniques of print ads, billboards, television commercials, and radio spots. As the name suggests, a digital agency focuses on marketing with digital content , pay-per-click ads, email, search engine optimization, social media, logos, branding, or web design. Image Source 4.

Marketing Agencies 2 247

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 247

KoMarketing Associates

FEBRUARY 9, 2016

The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. How can a good B2B video be characterized?

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Avitage

AUGUST 6, 2012

Talking head video is the lowest form of video. It’s also a poor use of the video medium. Television news professionals, arguably some of the best on camera talent that exists, long ago learned the importance of “b-roll” because of the difficulty of on camera delivery. Let’s look at why.

Video Marketing 120

Video Marketing Television marketing Advertising Mediums Effectiveness 120

Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. For every YouTube channel related to a specific industry, there are a handful of others churning out similar content. Why Consumers Click Out of YouTube Videos.

Youtube 101

Youtube Video Marketing Opt-out Click Rate 101

Moz

JULY 24, 2019

What content did you enjoy? If you’re like most of us, there’s a good chance that videos played a factor in your answers to all three of those questions. So it’s no surprise that marketing experts have been encouraging brands to use more video for years now. The ABCs of video content. A-level video content.

Video Marketing 56

Video Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 56

Content Standard

SEPTEMBER 10, 2021

High-quality evergreen content is an essential element of a seasoned marketer’s content ecosystem. However, sustaining traffic long term hinges on not just one but two types of content. A timely content strategy uses a combination of assets to generate a spike of interest at a specific moment in time.

Ad Building 139

Ad Building Brand Identity Branding Thought Leadership 139

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. In this article, we will enter the gravity well of inbound content marketing. What is Inbound Content Marketing?

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

Valasys

SEPTEMBER 21, 2020

Ever wondered how you can take advantage of video marketing? There’s no denying that video content is key, but just how good is it? Load up any social media app and you’ll see video content of all kinds. This is where video marketing statistics come into play, and this is what we’re going to be focusing on today.

Statistics 78

Statistics Video Marketing Planning Work Management 78

ClearVoice

MARCH 10, 2020

Everybody is creating content. Having a content strategy isn’t enough anymore. You need to discover a deeper content connection, which is where the content marketing hierarchy lends support. A content hierarchy is a method and structure for organizing your brand and marketing content. Click To Tweet.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Kapost

APRIL 15, 2016

So why are so many marketers still equating content marketing with writing? That’s why content marketers need to start prioritizing alternative communication mediums. Here’s where to focus when building video into your content marketing strategy: 1. Video is expensive—that’s a fact. Quality Over Quantity.

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

Biznology

JANUARY 23, 2019

Content continues its reign Content has been king for years now and that’s not going to change in 2019. Content marketing strategies will incorporate more and more video into the mix in order to take advantage of our ever-shrinking attention spans and the platforms behind them (e.g., Snapchat, Instagram, and YouTube).

Marketing AI 106

Marketing AI Video Marketing Brand Identity Branding 106

Contently

JUNE 13, 2019

The art world’s relationship with content marketing is in the middle of a vast sea change. Tech giants like Apple, Amazon, and Facebook have begun to reshape themselves with content, in the mold of media companies like Disney. Now that brands are creating their own content, many don’t need to pay for placement.

Content Marketing 166

Content Marketing Content Paid Search Agency Merchandising 166

Martech

AUGUST 17, 2023

It provides real-time content generation, content insights to refine for your brand voice and the ability to push content to marketing platforms. Clicks Daily’s AI-powered platform delivers targeted messages directly to all in-home connected smart devices including televisions.

Marketing AI 95

Marketing AI Paid Search Agency Advertising Agencies Television marketing 95

LeadSquared

APRIL 13, 2021

In such a situation, video-based marketing is a powerful tool for brands to convey their message. With videos, brands can personalize the marketing journey and develop a one-on-one connection with their potential customers. The reason for this change is that videos give the viewer a more personalized viewing experience.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Martech

APRIL 4, 2024

Building on video. LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Dig deeper: The B2B CEO’s social media checklist Getting started.

Linkedin 63

Linkedin Paid Search Agency Ads Campaigns 63

Hubspot

NOVEMBER 20, 2018

In June of this year, Facebook announced that it would add new features to its platform to make video more interactive. The social network would accomplish this video interaction in part, it said , "with polling for both Live and on demand videos, as well as gamification for Live.". The State of Gamified Video.

Video Marketing 70

Video Marketing Television marketing Mobile Marketing Differentiation 70