Customer Experience Matrix

JUNE 22, 2011

The platform fills the center of Adobe’s three-part corporate mission to “make, manage, and measure” digital content and experiences. The other two pieces were already in place: “make” is Adobe’s original content creation business, while “measure” is Omniture Web analytics. This is certainly an advantage.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 2, 2015

In fact, the very variety was intriguing: everything from content management to reporting to predictive modeling to social intelligence to data enhancement to plain old marketing automation. It doesn’t write copy but does analyze the copy you give it. Many firms were familiar to me but others were new.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 9, 2011

I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. In Act-On's case, unusual advantages include: - “smart” content blocks that can be embedded like widgets in emails and Web pages. This simplifies content creation.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

JULY 3, 2013

One problem with writing about a system like Venntive is evaluating its huge number of features. In some parallel universe where sleep is optional, I would have explored each function in depth before writing about it. In fact, Sugarman said most of the company’s clients are B2B not B2C marketers.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

JANUARY 31, 2010

This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. Batch campaigns include powerful segmentation supported by a sophisticated query builder, splits and merges.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. Users can create lists and segments based on all contact properties, activities, email history, and custom fields. Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

OCTOBER 18, 2007

I’ve been tracking Neolane for some time but chose not to write about it until they established a U.S. Its email heritage still shows in strong content management and personalization capabilities. Neolane , a Paris-based marketing automation software vendor, formally announced its entry to the U.S. market last week.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

APRIL 24, 2008

Like a doctor specialized in “diseases of the rich”, I've been writing mostly about technologies for large organizations: specialized databases, enterprise marketing systems, advanced business intelligence platforms. Thus, instead of one RFM score there might be several, each suited to a particular type of promotion or customer segment.

Enterprise Management 120

Enterprise Management Marketing Management Software Cross-Selling 120

Customer Experience Matrix

JULY 29, 2008

What was I writing about? In particular, really big companies are likely to have separate marketing operations in different regions and perhaps for different product lines and customer segments. This is not quite up there with giving a toddler a gun, since the buyers are responsible adults. Now I feel better.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Customer Experience Matrix

MAY 7, 2015

Of the three broad tasks I defined – planning, content creation, and execution – only content creation is served by what I consider to be strong AI* solutions. Content Creation Ironically, the most common reaction when I bring up machine-based marketing seems to be “well, they'll never write copy”.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

Customer Experience Matrix

SEPTEMBER 13, 2023

It does add a little suspense to the writing process – can I develop an argument to match the title? The only problem was, the only way for that to happen was for me to write it. New tools change the costs of actions such as creating customer-specific content. This isn’t my usual way of working. Who wouldn’t want to learn that?

Work Management 149

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 149

Customer Experience Matrix

MAY 27, 2016

And, while I know that explaining something never convinces anyone that it’s really funny, I think Personalized Mona Lisa has enough serious content to justify further discussion. Here are some possibilities: an extract of Mona’s hands targeted at a segment of “just got engaged”. So here goes. Let’s start at the beginning.

Personalization 189

Personalization Paid Search Agency Segmentation Marketing 189

Customer Experience Matrix

FEBRUARY 23, 2011

Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago. But they’re all promised fairly soon. Once they’re delivered, MarketingPilot will be a viable mid-market option for integrated marketing management.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 3, 2012

I’ve just ended my six month tour as VP Optimization at LeftBrain DGA, and am now returning full time to my usual consulting, writing, and general shenanigans. lots of content. We all know that content is king, but sometimes forget the king has a voracious appetite. It was fun to work again as a hands-on marketer.

Multivariate analysis 120

Multivariate analysis B2B Marketing Planning B2B 120

Customer Experience Matrix

MAY 22, 2013

I’m writing this post on my old DOS-based WordPerfect software, to get in the proper mood for discussing business-to-consumer marketing automation.* Back in the realm of the normal, Selligent also offers a graphical email/Web page designer that supports the usual design features, personalization, dynamic content.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 4, 2009

The system has features to support split tests of content versions or other treatments. These may be set up by associating multiple versions with a piece of content or by setting up splits within the campaign flow. Silverpop gets a half point because it supports rule-based content for email but not forms.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

MAY 20, 2009

In other marketing automation segments, including MCIF systems and campaign management for consumer marketers, the ability to provide such services was the single most important difference between winners and losers. Whether those rules are embedded in list definitions, campaign flows or dynamic content doesn’t matter.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120