Act-On

SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. We love this example from the Content Marketing Institute.

Lead Ranking 130

Lead Ranking Lead Scoring SEO Top of Funnel 130

Act-On

SEPTEMBER 26, 2023

Despite constant search engine algorithm updates, the answer is still … yes. And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. SEO FAQ: Your Most Common Search Engine Optimization Questions Answered Link building is typically associated with shady practices.

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SME FAQ Domain Link Building 141

Act-On

SEPTEMBER 24, 2023

Hitting the #1 position in search results is every SEO marketer’s dream. At one point, we were in the top five search results for the term “Yahoo mail.” What is the search intent of those visitors? One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Act-On

APRIL 26, 2024

They describe the individuals working at your ICP companies, and give sales and marketing teams a fictionalized human to target with messaging, content, and campaigns. Most companies are going to have top-of-funnel content to establish themselves as thought leaders,” says Suzy. “A Mock up some scenarios in your shared spreadsheet.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Keep them engaged with more content, and add a few points to their score every time they engage. Implicit data is observed behavioral information, such as webpages visited, email engagement, content downloads, or form completions.

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Act-On

OCTOBER 4, 2023

Act-On is excited to announce that we’ve just made a major update of our marketing analytics functionality, including a new AI search that lets you ask data questions in natural language. Now analyze email, content, and subject line performance per unique audiences. email send reports, landing page visitor reports).

Marketing Automation Services 149

Marketing Automation Services Analytics Software Deliverability 149

Act-On

FEBRUARY 26, 2024

Google search ad placements, among others, require a careful bidding strategy. Often, brands use blockslists to avoid association with controversial or inappropriate content. Contextual targeting means ads are displayed to users based on the content of the webpages they view. What is a Bidding Strategy in Advertising?

Paid Content 218

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 218