BenchmarkONE

FEBRUARY 13, 2019

The moment has come: your dream client has submitted an RFP (request for proposal). Whether this is your first or thousandth RFP, there’s no denying that the proposal process is a little harrowing. Let’s look at seven tips for agency proposal creation that’ll help you nail your next RFP. Easy, right? Don’t send it too soon.

RFP 56

RFP Paid Search Agency Marketing Proposals Work Management 56

Hinge Marketing

APRIL 5, 2018

We often speak with prospects in government contracting who have encountered a great divide within their firms — those who desperately want their firm to revamp its website for increased business development opportunities and those who don’t think a website matters because their work comes from RFPs. Ask about it today!

RFP 48

RFP Marketing Websites Differentiation Paid Search Agency 48

Customer Experience Matrix

SEPTEMBER 16, 2010

Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. Death, taxes and RFPs. In my on-going humble efforts to serve the industry, I’ve posted nearly 200 detailed questions that could serve as the backbone for many RFPs. If it's used widely, buyers and vendors both benefit.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Martech

MARCH 22, 2023

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. Rethink that RFP Before you replace or add technology, ask yourself whether you maxed out your current functionality. Enterprise companies have not slowed down or pulled back. If anything, they are accelerating.

Enterprise Management 104

Enterprise Management Marketing & Strategy Marketing Strategy RFP 104

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 9.

Social Media 65

Social Media Template Work Management Marketing Management 65

Martech

JULY 26, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. When written properly, an RFP will facilitate the sales process and ensure that everyone involved on both sides comes to a shared understanding of the purpose, requirements, scope and structure of the intended purchase. This is an individual preference.

Enterprise Management 97

Enterprise Management Marketing Management Vendors RFP 97

Zoominfo

APRIL 21, 2020

If your foot in the door to a target client starts with an RFP/RFI , spend some serious time on the content of your answers. And you can make it show through your RFP/RFI responses. Once you have an answer you’re proud of and passionate about, you have to be able to communicate it and prove it. Messaging is important.

Work Management 221

Work Management Marketing Management Vendors RFI 221

Biznology

SEPTEMBER 6, 2017

They need tactical videos that support their sales and marketing content strategy. The table below is adapted from an excellent article, What’s a Successful ABM Strategy Without Killer Content? , by content marketing consultant Rebecca Smith of Heinz Marketing. Killer video content and the user experience.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Vidyard

JULY 29, 2014

While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. They also have a helpful Slideshare.

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

PathFactory

MARCH 4, 2021

The other 83% mentioned that their biggest challenge is ensuring you have the right content for an ABM approach. In reviewing content that organizations push out in social and email communications, I found that most content does not support ABM. And, in most cases, the content is disjointed. Intent but unengaged.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

EMagine B2B Blog

MAY 19, 2015

Unwillingness to take a call to discuss the RFP, answer our questions and get to know us outside of “a vendor”. Making a decision based on nit-picky items such as the perfect font and size of the font (Your website, understandable… an RFP, really?). Preferred content management system. Too many cooks in the kitchen.

RFP 40

RFP Work Management Marketing Websites Marketing Management 40

Martech

APRIL 17, 2023

This becomes a systematic and precise orchestration of moving systems, processes and creative content from one platform to the other. Give yourself enough time between the RFP and the end-contract date. Don’t try to make the migration process from RFP to pushing “Go” move just as fast. Get MarTech!

RFP 118

RFP Paid Search Agency Advertising Agencies API 118

Martech

FEBRUARY 24, 2022

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Don’t hesitate to ask for a demonstration of the specific capabilities that you have identified in your RFI/RFP. Import and segment data.

Marketing Automation Services 117

Marketing Automation Services Marketing Management Vendors Marketing Automation 117

Marketing Insider Group

NOVEMBER 8, 2016

We used to say, “sell ahead of the RFP.” Then, for more than a decade we’ve been telling clients, “sell ahead of your competitive herd.” Now we’re telling them, “sell into the ‘hidden opportunity market’.” As a result of recent client work, I’ve re-examined CEB’s Challenger Customer for clues on how to improve B2B sales […].

RFP 210

RFP B2B Sales Marketing B2B Marketing 210

Customer Experience Matrix

OCTOBER 7, 2018

(This comes from vendors who are now receiving many poorly written CDP RFPs.) These questions are intertwined: use cases determine the capabilities users need; requirements are the heart of an RFP, and finding which vendors have which capabilities is the goal of vendor selection. Since it exists, you can leave it out of the RFP.

RFP 266

RFP Generation Vendors Ad Building 266

ClearVoice

MARCH 10, 2020

Everybody is creating content. Having a content strategy isn’t enough anymore. You need to discover a deeper content connection, which is where the content marketing hierarchy lends support. A content hierarchy is a method and structure for organizing your brand and marketing content. Click To Tweet.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Martech

DECEMBER 28, 2023

This is not to say your content marketing team can’t use AI to write blog posts, but have you created an AI governance policy? Do you have a process to ensure that the content is monitored to ensure quality? If you have no dedicated analytics, data, or development resources, now is not the time to jump into AI.

Marketing AI 116

Marketing AI Allocation CMO RFP 116

Lead Forensics

APRIL 2, 2024

Offer to be a resource and provide valuable content or industry insights to stay top-of-mind. “We have to go through a formal RFP (Request for Proposal) process.” ” Response: Demonstrate RFP expertise. Express your experience with RFP 49. “Can you give us a discount?

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Marketing Insider Group

DECEMBER 10, 2020

Call for Papers and Content Management. The solutions then enable you to create an RFP to be sent to selected properties directly through the system. Call for Papers and Content Management. Hubb can help you reduce the admin time spent when processing content manually. Event Budget Management. Event Experience.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. RFP vs. RFQ. An RFQ, or request for quotation, is slightly different than an RFP since it’s just the quote itself.

Work Management 93

Work Management RFP Marketing Management Marketing Proposals 93

Sales Engine

AUGUST 24, 2015

Everyone’s talking about content marketing , and companies are investing big dollars to jump on the bandwagon—but most are still thinking about it from yesterday’s marketing perspective where marketing’s primary role is branding and positioning. Content is the new currency. Content is how you take back control of the sales process.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting.

Social Media 216

Social Media Social Marketing Marketing & Strategy Marketing Strategy 216

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. This can help your team make an effective platform choice.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Email Marketing 112

Martech

MAY 22, 2023

AI-generated content at scale could modify language to match unique segments or cohorts in your marketing efforts to recognize intent or activity. If your vendors don’t plan to include AI or focus on a specific use like subject lines, it might be time to start an RFP and talk to other vendors that are farther down the innovation path.

Marketing AI 121

Marketing AI RFP Vendors Planning 121

Zoominfo

APRIL 21, 2020

If your foot in the door to a target client starts with an RFP/RFI , spend some serious time on the content of your answers. And you can make it show through your RFP/RFI responses. Once you have an answer you’re proud of and passionate about, you have to be able to communicate it and prove it. Messaging is important.

Work Management 100

Work Management Marketing Management Vendors RFI 100

Hubspot

APRIL 7, 2015

Well, many businesses will write a website RFP (request for proposal) and then send that RFP out to multiple agencies hoping they’ll respond. But here’s the thing, some of the best agencies out there hate responding to RFPs because they’re time consuming and creatively constraining. Your website is no different.

RFP 28

RFP Paid Search Agency Design Advertising Agencies 28

Lead Forensics

APRIL 2, 2024

Offer to be a resource and provide valuable content or industry insights to stay top-of-mind. “We have to go through a formal RFP (Request for Proposal) process.” ” Response: Demonstrate RFP expertise. Express your experience with RFP 49. “Can you give us a discount?

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Marketing Insider Group

SEPTEMBER 14, 2020

I learned that the firm: Experiences 12 to 18-month sales cycle on enterprise accounts with most efforts leading to RFP automatically reducing margin growth. Instead, I see website content that speaks to the same general features and benefits of the 60+ partners I see on the Oracle SCM website and the 40+ partners I see on the JDA website.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Pam Didner

NOVEMBER 5, 2020

In the B2B world, marketing creates tons of content. And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. But all of that content could do so much more. Product pages on the website.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Sprout Social

APRIL 20, 2023

Creating content? Content creation Unless you’ve been blessed with an in-house creative team, one of the most valuable things an agency can do is free up your social media folks to do social and not make six versions of every post. Follow our template for creating a strong social media RFP. Be specific.

Paid Social Agency 126

Paid Social Agency Paid Search Agency Social Media Ad Agencies 126

SpotMe Blog

OCTOBER 20, 2022

In this article, we outline the features you should look for in a medical event management platform, list the 9 best event platforms out there for HCP events, and provide an RFP template to help you compare vendors. 4) Content strategy & targeting. Your medical content should also be engaging for HCPs. On-demand content.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

Martech

JANUARY 21, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. clicks and content views)? Narrow your list down to those vendors that meet your criteria. Submit your list of the ABM capabilities you’ve identified, and set a timeframe for them to reply. Does the tool show where visitors came from (channel or campaign)?

Account Based Marketing 119

Account Based Marketing Marketing Automation Services Marketing Management Vendors 119

nDash

APRIL 13, 2021

The Content Marketing Institute (CMI) was founded by Joe Pulizzi way back in 2007. That was long before “content marketing” became part of every marketer’s lexicon. In fact, CMI’s research indicates that the big buckets of investments for marketers in 2021 will be website enhancements (67%) and content creation (66%).

Marketing AI 52

Marketing AI Advertising Agencies Paid Search Agency Work Management 52

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal. People read How to Guides to learn how to do things.

Examples 101

Examples RFP Lead Ranking Lead Scoring 101

Marketing Craftmanship

JANUARY 5, 2020

Before reaching out to you or sending an RFP, prospects will determine whether your firm is a “safe choice” based on the same method they use to select a restaurant, a movie or golf course. Consistency: Is all your information kept up-to-date, and relevant to current market conditions?

RFP 165

RFP Thought Leadership Opinions Validation 165

Marketing Insider Group

JULY 22, 2015

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. However, we do all of that with content. However, we do all of that with content.

Curation 100

Curation Sales Cycle RFP Content 100

Avitage

OCTOBER 22, 2016

We used to say, “sell ahead of the RFP.” ” Now we’re telling them, “sell into the ‘hidden opportunity market’ ” As a result of recent client work, I’ve re-examined CEB’s Challenger Customer for clues on how to improve B2B sales practices, especially for sales content. .”

RFP 120

RFP B2B Sales Marketing & Strategy Marketing 120