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Tony Zambito
FEBRUARY 28, 2016
When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. I am not sure it is a paradox. A Main Culprit.
Tony Zambito
NOVEMBER 10, 2011
Buyer Trend: Overwhelmed By Content. During the past two years, we’ve seen a significant rise in focus on content and how content is the new marketing. While some may debate that content marketing is messaging in new clothing, it is now a competency that marketing executives need to assure getting right.
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Tony Zambito
MAY 8, 2011
From a business culture perspective, we are seeing a recently introduced new domain of content marketing born out of changes in technology and buyer behaviors as well as the area of sales enablement attempting to make selling performance more efficient. Sometimes I wonder though if the two areas ever talk to each other.
Tony Zambito
JANUARY 30, 2011
One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development. In the new world of content marketing, the idea of thinking like a publisher has taken root. Do they want to share what you’ve published?
Tony Zambito
SEPTEMBER 1, 2011
Simply stated, B2B buyers are learning at an increasing rate how to decipher meaningful, relevant, intelligent, and engaging content from the fire hose that is now marketed to them. The field of content strategy and content marketing is still relatively new. " Follow @TonyZambito.
Tony Zambito
OCTOBER 18, 2015
The numbers bear this out as seen by several surveys showing content marketing effectiveness declining. When Alan Cooper originated the concept of (goal-directed) personas for user-centered design in the 1990’s, it coincided with the publishing of The Digital Economy by Don Tapscott.
Tony Zambito
MAY 11, 2011
In the areas of content strategy and content marketing, I am seeing the same path towards "titles and roles" being taken although under a new name. I believe actually minimizing the full power and impact that content strategy and content marketing can have. Related articles.
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