Crimson Marketing

APRIL 3, 2014

A guest post by B2B marketing expert Larry Stein Interested in driving inbound leads with content focused on your target buyer? The post How to Improve Your Content Strategy with Buyer Personas appeared first on. The mission of every technology marketing organization is. Corporate Marketing Partner Marketing Product Marketing'

Buyer Personas 100

Buyer Personas Marketing & Strategy Advertising Agencies Content 100

Crimson Marketing

JUNE 30, 2015

Buyer personas are the first step to any effective content strategy. Personas are what will help you determine how to tailor content to your buyers. . The infographic below will help you get started on creating your buyer personas and improve how you segment content to your buyers: . Source: MarketingProfs.

Buyer Personas 100

Buyer Personas Conversion Rate Traffic Segmentation 100

Crimson Marketing

APRIL 23, 2015

Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. Click To Tweet. Why is Data on Buying Intent the Key?

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

OCTOBER 16, 2014

Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. She names some of the tools and methods her team uses to manage content so that sales reps can quickly and accurately deliver buyers what they need. Demand Generation Podcasts'

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Crimson Marketing

JULY 8, 2013

Sales and marketing alignment , all challenges aside, has a greater importance in content marketing than most of us realize. There’s plenty of fantastic ways you can use content in your business, but the point always remains to create new business at the end of the day. Content is about more than just inbound.

Top of Funnel 100

Top of Funnel Content Marketing Content B2B Sales 100

Crimson Marketing

SEPTEMBER 24, 2013

Have you taken the time to determine your buyer personas? Inbound: Content Marketing. Keep your design similar, but don’t forget about your buyer personas and segments! What kind of results and engagement have you seen from previous campaigns? Use this data to create custom message to target each of your segments. .

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

SEPTEMBER 25, 2013

Have you taken the time to determine your buyer personas? Inbound: Content Marketing. Keep your design similar, but don’t forget about your buyer personas and segments! What kind of results and engagement have you seen from previous campaigns? Use this data to create custom message to target each of your segments. .

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100