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B2G Public Relations: Government Heros

Bluetext

B2G public relations is a difficult challenge under the best of circumstances. Our first step was to design a series of promotional “cards” that could be both physical for trade shows and digital for online marketing campaigns. Learn how Bluetext can help you leverage your B2G Public Relations Program.

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Making Links a Priority within Online Marketing

Biznology

For these reasons alone, you should make link acquisition a priority within your online marketing. Of course if you’re employing other digital marketing strategies you may not have room left in your budget to launch a full-scale link building campaign. Public Relations (PR). Content Marketing.

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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot

That's where self-paced online learning comes in. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. Email Marketing. 32 Free Marketing Courses to Take in 2017. Content Marketing " by QuickSprout.

Class 101
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Measuring the Success of Content Marketing Initiatives [Interview]

KoMarketing Associates

Marketers are investing more in content creation, but research suggests that they do not always use sophisticated methods to measure the impact of their efforts. Was there a difference in how B2B vs. B2C marketers measured content effectiveness? “We It’s sometimes hard to ensure you are measuring the content fairly.

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

Or, as the Content Marketing Institute recommends , “Be customer-centric.”. Are they sharing those videos and your other content? This is the third most-often used metric tracking for demand generation content. Another way to improve the customer experience – and engagement – is how you organize content on your website.

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Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

Hinge Marketing

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

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Scarcity and what it means to online marketing

Biznology

The post Scarcity and what it means to online marketing appeared first on Biznology. Let’s begin that race back up to the top through knowing more about our customers and doing great work. Like this post? Sign up for our emails here.