Vidyard

JULY 12, 2021

Looking to get inspired for your next video marketing project? These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. User-generated content is now accessible for anyone to make and share on social media with a click of the “record” button.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Vidyard

MARCH 23, 2021

Your video marketing strategy is every bit as important as execution. A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. You can make your video content intentional from day one. Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

OCTOBER 9, 2014

Content marketing is a hot topic, but proving the value of your content programs has become one of the biggest challenges (even more so than actually creating the content in the first place). First Things First… Let’s begin by debunking the current ways that businesses try to prove value for content marketing.

Marketing Report 51

Marketing Report Top of Funnel Content Marketing Planning 51

Vidyard

JUNE 30, 2017

Marketers consistently look for new ways to Engage buyers. Today’s best marketers are analytical, creative and measure everything to ensure we achieve optimal results. Modern marketers rely on a well-defined Demand Generation Strategy to engage, nurture and convert buyers throughout the stages of their buyer’s journey.

Top of Funnel 113

Top of Funnel Lead Scoring Lead Ranking Video Marketing 113

Vidyard

NOVEMBER 10, 2017

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler is joined by Hana Abaza, Head of Marketing at Shopify Plus, to discuss how business success changes the approach to content marketing.

Content 57

Content Demand Generation Demand Distribution 57

Vidyard

AUGUST 3, 2018

In this blog post, we’ll take you through some of the content management strategies that we’ve put into practice in our own Vidyard marketing instance. Think about the video content you have or are planning to produce. Stay tuned for Part 2, where we talk about how to do a content audit.

Video Marketing 60

Video Marketing Content Webinar Metrics Tagging 60

Vidyard

OCTOBER 16, 2017

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler is joined by Travis Bickham, VP of Marketing at Concord, to discuss how a focus on quality and providing the Netflix experience is turning heads in a crowded marketplace.

Content 61

Content Banner Ads Account Based Marketing Banners 61

Vidyard

MAY 5, 2017

You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Your sales team will share your marketing videos to close more deals faster (alignment for the win, baby!), What about your video marketing strategy?

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Vidyard

JUNE 27, 2018

As marketers, we know how hard it is to connect to today’s audiences. With so much of the buyer’s journey now happening online, we have to take into account new expectations around the kind of content our buyers want. So how do you ensure your video content is engaging? ” The same applies to video content.

Video Marketing 117

Video Marketing Content Webinar Metrics Paper 117

Vidyard

APRIL 5, 2021

94% of marketers believe it converts the same or better than other content types. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. Our video marketing benchmarks infographic has quick hits for you.

Advertising Benchmark 73

Advertising Benchmark Video Marketing Paid Search Agency Work Management 73

Vidyard

SEPTEMBER 28, 2017

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler is joined by Doug Landis, Growth Partner at Emergence Capital, to share his journey of becoming a bonafide storyteller and what that means for content marketing.

Storytelling 68

Storytelling Content Startups Advertising Agencies 68

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Recent innovations in the tools available to create, host, and share custom videos quickly and easily have revolutionized the content format for brands.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. While we like to be creative with all of our content, this is the one where we really get to have some fun and test the limits of personalization. What can your marketing team learn from it? So, what made it such a big success?

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Vidyard

APRIL 5, 2021

94% of marketers believe it converts the same or better than other content types. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. Our video marketing benchmarks infographic has quick hits for you.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Paid Search Agency Work Management 65

Vidyard

AUGUST 17, 2017

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler shared his own knowledge with Uberflip’s Randy Frisch about video marketing , and how a new focus on video is changing the face of modern marketing.

Video Marketing 61

Video Marketing Peer-to-peer Content Youtube 61

Vidyard

OCTOBER 9, 2014

Through engaging and informative content, that’s how. No pressure marketers and copywriters. Okay, so engaging and informative content – no biggie, right? But how do you determine if your content meets this criteria? … Oh, hello there, account based marketing. Okay, phew!

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Vidyard

AUGUST 1, 2017

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Improved SEO. Higher Engagement.

Planning 69

Planning Marketing Plans Video Marketing Content Marketing 69

Vidyard

MARCH 11, 2016

Content marketing has cut itself a lion’s share in the marketing world. It’s pretty simple when you think about it, technically every part of your marketing mix should revolve around promoting content. It only makes sense then to see companies slowly ramping up their content spend.

Forrester 50

Forrester Tactics Paid Search Agency Advertising Agencies 50

Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content. Yep, useless.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Vidyard

AUGUST 18, 2014

Just as your blog needs regular updates to build an audience or subscriber base, great video marketing also depends on consistency and frequency. Well, similar to how you can streamline other content creation initiatives, churning out great videos requires that you learn a particular, scalable workflow. Look to partners in your space!

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! Put Your Videos to Work. Sign Up Free.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

OCTOBER 4, 2018

Business buyers have a higher expectation of personalization than the average consumer, according to Salesforce’s State of Marketing Report , but when decision-makers are often groups rather than individuals, it can be tough to personalize marketing efforts. That’s where account-based marketing tactics come in.

Account Based Marketing 107

Account Based Marketing Tactics Effectiveness Work Management 107

Vidyard

MAY 16, 2021

But today, it comes from 25 people who have spoken wise words about content marketing, video , and … well … life. Video Marketing Made Easy Send a video email for your next campaign with Vidyard Get it Free Share the Inspiration! But content can’t flow in other direction. Spread that feeling around!

Video Marketing 73

Video Marketing Work Management Marketing Management Advertising Agencies 73

Vidyard

NOVEMBER 29, 2017

Live webinars are facilitated through a webinar platform, and allow users to upload slides, video, or other visual content and present to an audience that has pre-registered for the event. webinar where we focused on how to Drive B2B Engagement with Personalized Content. The post Is Personalized Content Worth The Hype?

Personalization 63

Personalization Top of Funnel Account Based Marketing Content 63

Vidyard

AUGUST 29, 2017

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler is joined by Clair Byrd, Director of Competitive Marketing at Twilio to talk about creating the perfect content vehicle. This is not an easy thing.

Content 55

Content Deliverability Thought Leadership Design 55

Vidyard

DECEMBER 18, 2014

71% of marketers are increasing investment in content marketing, however 85% of B2B marketers are failing to attribute their content marketing to business results. And soon enough, there will be no excuse for content marketers not to tie their efforts to the pipeline. Time is running out.

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

Vidyard

JULY 14, 2015

Welcome to another episode of Video Marketing How-To! This week we want to talk about repurposing video content for different platforms. Today’s discussion will focus on top-of-funnel content – the kind of thing you want as many eyes on as possible. See you in a few weeks on another episode. Thanks again!

Advertising Channels 51

Advertising Channels Top of Funnel Video Marketing Planning 51

Vidyard

JUNE 19, 2014

In a valiant quest to prove that B2B doesn’t have to be boring, today we’re looking at six brands doing awesome things with video marketing and the content takeaways. Using modern language and a make-believe city, GE not only captures your attention, but they make you want to see more of their content.

Impressions 50

Impressions B2B Marketing Video Marketing Content Marketing 50

Vidyard

FEBRUARY 27, 2017

As a modern marketing team we’re always looking for new ways to inspire our customers and educate our online audiences. So it was particularly exciting when we heard we had won the 2017 Killer Content Award for Sales Enablement for one of our top-performing campaigns of the past year. The Campaign: Video Marketing Maturity Assessment.

Campaigns 50

Campaigns Planning Peer-to-peer Lead Scoring 50

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Contents 1. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Storytelling 4. What is Video Marketing?

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

JULY 15, 2013

In my last chat with Ann Handley , Chief Content Officer at MarketingProfs , we discussed the emerging role of video marketing and some things content marketers need to be considering right now to remain relevant. Is your content customer focused? Is your content customer focused? Want to learn more?

Content Marketing 51

Content Marketing Thought Leadership Content Paid Search Agency 51

Vidyard

MAY 16, 2021

But today, it comes from 25 people who have spoken wise words about content marketing, video , and … well … life. Video Marketing Made Easy Send a video email for your next campaign with Vidyard Get it Free Share the Inspiration! But content can’t flow in other direction. Spread that feeling around!

Video Marketing 65

Video Marketing Work Management Marketing Management Advertising Agencies 65

Vidyard

OCTOBER 12, 2016

Marketing to sales people isn’t any easier — let alone marketing to their bosses. And it’s what has made LevelEleven so successful, in the midst of thousands of sales technologies hitting the market in the last 5 years. Here’s what she had to say: What are the challenges of marketing to sales leadership?

Marketing Management 50

Marketing Management Planning Content Marketing Paid Search Agency 50

Vidyard

JUNE 14, 2018

With all the other amazing content you’re creating, it can be difficult to squeeze video into your content plan. Video can be more labor-intensive than other kinds of content: it might require additional planning, involve members of a variety of teams, or even require external resources. What sort of content do you have?

Video Marketing 57

Video Marketing Webinar Metrics Content Youtube 57

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. And everyone’s creating user-generated content, sharing it, and—most importantly—watching it. Contents 1. What is Video Marketing?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

DECEMBER 19, 2017

Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared. webinar content is an easy way to increase engagement and drive demand.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Vidyard

MARCH 7, 2014

As a content marketer using video in your mix, you know all too well how much work goes into filling up an editorial calendar month after month. Content Lesson Marketers can employ this same segmenting tactic when planning out new videos by making up a few themed video concepts that are recognizable and repeatable.

Top of Funnel 50

Top of Funnel Planning Content Marketing Content 50