Lattice

OCTOBER 9, 2015

We’ve returned to planet Lattice after spending a wonderful time at Space Camp, Vidyard’s annual video marketing conference. We had a blast sharing how the video marketing strategy we follow at Lattice, networking with other marketers, getting inspired by Col. We believe that video helps bring our story to life.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Lattice

APRIL 13, 2016

Buyers are now in possession of unlimited information and online content has become a dominant driver for purchase decisions. Unfortunately, many organizations are still using traditional sales and marketing models, which were developed for a different time. Content that engages prospects with current customers.

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

Lattice

MARCH 23, 2016

One of the most interesting was from Isaac Wyatt, the director of marketing operations at New Relic, who spoke about the people, processes and technology that drive the marketing capabilities platform at unicorn companies. This concept makes sense, because marketers love doing things at scale!

Lead Scoring 100

Lead Scoring Lead Ranking Conference Paid Search Agency 100

Lattice

DECEMBER 1, 2015

If there’s one thing a marketing operations manager is passionate about, it’s their technology stack. During the recent SiriusDecisions Tech Exchange event, senior research director Jen Horton and research analyst Jill Stanek presented their thoughts about what’s on the horizon for marketers.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

JANUARY 25, 2016

Here’s an idea: Take all Lattice employees at each office location (we have five) and bring them together in one city to kick-off 2016 with inspirational content, fun events and one hell of a week. And how should the content be presented so that every employee feels great about Lattice when they go home? Ok, back to content.

Paid Search Agency 100

Paid Search Agency Companies Planning Amazon 100

Lattice

DECEMBER 18, 2015

Here’s what happens when you deploy predictive marketing from Lattice. Sales doesn’t believe that marketing is sending over quality leads, and marketing thinks sales is ignoring their leads. They get really excited and start to love marketing. As told by Buddy the Elf: You realize you have a problem.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Funnels 100

Lattice

APRIL 22, 2016

But rather than overthrowing a government, this revolution has completely turned established lead generation tactics on their head, and is shaking up marketing teams from coast-to-coast. If you’re trying to revolutionize your own marketing team and implement ABM, check out highlights from the show to learn some best practices!

Account Based Marketing 100

Account Based Marketing ABM DemandBase Marketing Budget 100

Lattice

MARCH 16, 2016

While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. But smart teams understand that better segmentation is the key to B2B sales and marketing success. As a result, marketing and sales teams can create hyper-personalized segments based on technographic data (e.g.

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

DECEMBER 14, 2015

How do you know two B2B marketers are talking about account-based marketing? All jokes aside, get ready for account-based marketing to explode. More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing. Their lips are moving. –

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Lattice

MAY 31, 2016

Its about giving your sales and marketing teams the tools to target the right accounts and contacts, so they can create messaging that will resonate with these accounts, and help them engage. What is your company doing to make sure that storytellers and scientists are working together to improve your marketing and sales efforts?

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100