The Point

AUGUST 10, 2009

When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” last week (see earlier post) they knew pretty quickly they had a hit on their hands. Think about it: that’s 1,000 sales leads (and make no mistake, that’s what they [.].

SEM 100

SEM Content Marketing Marketing Automation Services Marketo 100

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

SEO is an interdisciplinary, step-by-step process that progresses through website crawl accessibility, user experience optimization, content development, and more. Although SEO experts generally agree that it’s a smart area to outsource, some caution against delegating content creation. Influencer relations.

Startups 173

Startups Paid Search Agency Planning Autoresponders 173

Zoominfo

JULY 2, 2020

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. How Does Marketing Automation Work? We now know what marketing automation is, but how does it work?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. I doubt it. What do you think?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

ClickZ

JANUARY 22, 2020

Marketers need to choose the right marketing automation tool that fits the size and spread of their brand. The current marketing landscape can often defined as an unpredictable sector, where the customer is ever evolving. In this article, we have focused on the top 10 tools that marketers should definitely know about.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Adobe Experience Cloud Blog

JULY 16, 2012

The vast majority of marketing departments are finding success with lead generation (Good!) Put simply, for marketing the key is to adopt the “Less is More” approach. Most marketing teams are running a variety of great demand generation programs , generating lots of leads that unfortunately aren’t closing.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Inbox Insight

AUGUST 1, 2017

In B2B Marketing, Lead Generation is a top priority and necessary to keep the cogs turning. Although there are a large variety of strategies to produce leads, many businesses are prioritizing content marketing to generate higher qualified leads. Write your content well. Be the expert.

Sales Qualified Leads 75

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Lead Scoring 75

Adobe Experience Cloud Blog

OCTOBER 5, 2012

by Dayna Rothman The Lenskold Group and The Pedowitz Group recently released their 2012 Lead Generation Marketing Effectiveness Study. The study draws on 373 B2B marketers to discuss the practice of lead generation , marketing automation, ROI, and how they are all interrelated.

Lead Generation 48

Lead Generation Effectiveness Lead Scoring Lead Ranking 48

SmartBug Media

FEBRUARY 10, 2020

By the time they are ready, they’ve seen your website, your competitors’ websites, attended a webinar, watched a YouTube video , been on all the review and social media sites, and downloaded applicable thought leadership content. What Is Lead Scoring? Do I have a ton of leads in my pipeline?

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

Convince & Convert

FEBRUARY 20, 2015

There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. In fact: 79% of marketing leads never convert to sales. Lack of lead nurturing is the common cause for poor performance ( MarketingSherpa ).

Lead Nurturing 165

Lead Nurturing Lead Scoring Lead Ranking Leads 165

Ambal's Amusings

JANUARY 21, 2010

Yes, getting those leads into the sale pipeline. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. Get Content.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Adobe Experience Cloud Blog

JUNE 6, 2011

Today’s marketers need to factor this into their lead generation tactics in order to attract and convert these prospects into qualified leads. Here are five key areas leading marketers are paying attention to now. Create content through buyer personas. Go mobile with your marketing.

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Lead Scoring 48

Only B2B

FEBRUARY 7, 2018

Here we have covered all the best demand generation blogs that you must follow to satisfy your needs. Author’s remarks: Marketo is one of the most reliable and trustworthy names when it comes to blogs and resources. Marketing Insider Group. Spear Marketing. Content Marketing Institute. Website: [link].

Lead Scoring 93

Lead Scoring Lead Ranking Demand Generation Gartner 93

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Heinz Marketing

SEPTEMBER 28, 2021

By Lisa Heay, Marketing Planning Manager at Heinz Marketing. Lead scoring is defined as a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. You need an audit of every lead source, so that you can determine the point value to associate with each one.

Lead Scoring 107

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 107

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

Social Media 120

Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

NOVEMBER 7, 2011

Because of this, there are also more and more ways for people to find websites and for brands to realize lead generation opportunities – but only if your mix includes mobile marketing. Check out this round up of mobile lead generation methods: Mobile device-enabled websites.

Lead Generation 48

Lead Generation Planning SMS Generation 48

Adobe Experience Cloud Blog

JANUARY 12, 2012

If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy. Check out these facts about mobile and how the channel can work for your B2B marketing: Almost 40 million U.S. If you haven’t integrated social media into your marketing, now’s the time.

Mobile Marketing 48

Mobile Marketing Lead Generation B2B Marketing Marketing & Strategy 48

Ambal's Amusings

MAY 27, 2010

Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? What kind of content is most useful in each phase of the B2B marketing cycle? Content has a job to do.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Adobe Experience Cloud Blog

MAY 11, 2011

After the effort and time you put into generating sales leads and closing them, it’s only impactful to the bottom line if the customer remains a customer. Not only can a cranky customer puncture a hole in your enthusiasm, if the point of contention isn’t resolved they can quickly move from an un-happy customer to an ex-customer.

Lead Generation 48

Lead Generation Generation Leads Lead 48

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Inbox Insight

AUGUST 12, 2019

Lead generation is an essential element of demand generation but if you think the work stops there, here’s some bad news…. 79% of marketing leads don’t convert ( HubSpot). But before you hang up your coat, here’s a collection of lead nurturing best practices worth exploring. Reading time: 4 minutes.

Lead Nurturing 81

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 81

The Lead Agency

JUNE 7, 2023

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Almost 80% of marketing leads don’t actually convert into sales.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

Industrial Marketing Today

AUGUST 16, 2013

This is only a content summary. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing Industrial Lead Generation email marketing industrial email marketing Industrial Marketing lead nurturing Marketo'

Email Marketing 60

Email Marketing Marketo Lead Nurturing Lead Generation 60

The Point

MARCH 18, 2011

Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino , Marketing Director at Marketo (and renowned all-around Content Marketing Queen.) ideas for weaving social media into lead generation and lead nurturing programs.

Lead Nurturing 100

Lead Nurturing Conversion Marketo Demand Generation 100

Adobe Experience Cloud Blog

AUGUST 26, 2011

by Maria Pergolino Phil Fernandez, CEO of Marketo, was a guest on the SLMA Radio show, a weekly program that showcases the voices of industry leaders. I’m always up for listening to a CEO talk about sales and marketing, so I listened to this the other day while packing up content for an upcoming trade show.

Marketo 48

Marketo Lead Ranking Lead Scoring Paid Search Agency 48

Buzz Marketing for Technology

MAY 28, 2014

We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes. The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Oktopost

DECEMBER 13, 2020

With social media being the third largest engagement channel, just after email and website , this means that both sales and marketing leaders need to help one another find the next lever to enhance lead generation and social selling capabilities. The topic that usually starts this process is lead generation.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

KoMarketing Associates

AUGUST 19, 2013

Whether you want to use Google+ for information gathering or you are looking to connect with influential B2B marketers, we have compiled a list of 32 marketers that we see as “must adds” to your Google Plus circles. Ed Hadley (Neolane) – Senior Marketing Manager @Neolane; Conversational Marketing Evangelist.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

The Point

APRIL 8, 2010

Because we host our page on Marketo , the old information is pre-populated automatically for anyone who has previously opened one of our emails. This gives us the ability, if we so choose, to send highly relevant content at a later date to subscribers who have particular areas of interest. After all, you’ve earned them!

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation Lead Nurturing 100

Zoominfo

JULY 2, 2020

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. How Does Marketing Automation Work? We now know what marketing automation is, but how does it work?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

LeanData

JANUARY 20, 2021

Poor lead management contributes to a 25 percent reduction in potential revenue (Gartner). Lead generation programs waste approximately $20,000 per inside sales rep (LeadJen). It’s at the execution stage where businesses of all sizes regularly implement automated systems like Marketo, Pardot or HubSpot to deliver campaigns.

Lead Management 93

Lead Management Work Management Marketing Management Marketing Analytics Tools 93

Only B2B

FEBRUARY 7, 2018

Here we have covered all the best demand generation blogs that you must follow to satisfy your needs. Author’s remarks: Marketo is one of the most reliable and trustworthy names when it comes to blogs and resources. Marketing Insider Group. Spear Marketing. Content Marketing Institute. Website: [link].

Lead Scoring 48

Lead Scoring Lead Ranking Demand Generation Gartner 48

Ambal's Amusings

AUGUST 27, 2010

B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Blog Marketing Interactions Twitter Ardath421. Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

APRIL 29, 2010

How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

DealSignal

MARCH 17, 2023

Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings. So why settle for outdated and unreliable data when you can get the freshest, most accurate leads with DealSignal ?

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Optinmonster

JANUARY 26, 2024

Webinar marketing is a strategy that involves using webinars to promote a product, service, or brand or to establish thought leadership in a particular field. This approach combines the educational and interactive nature of webinars with marketing objectives. It’s not about you; it’s about providing value for the participants.

Lead Generation 68

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 68