Martech

JANUARY 29, 2024

Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. Contradiction? Let’s explore.

Lead Ranking 118

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 118

Zoominfo

MAY 16, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. For example, at ZoomInfo we have a tool called Workflows that automates marketing activities based on real-time data, which allows marketers to launch personalized outreach that captures target accounts based on website traffic and prospects’ buying signals.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Zoominfo

AUGUST 16, 2021

In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition. The Basics: What Exactly is ZoomInfo Intent? That’d be something.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Zoominfo

FEBRUARY 8, 2022

At ZoomInfo, we’re changing that. Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. For the last two decades, our focus has been data,” says Hila Nir, chief product officer at ZoomInfo. “We

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

JANUARY 11, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Ultimately, your sales and marketing strategies depend on it.

Intent Signal 100

Intent Signal Zoominfo B2B Marketing Analytics Tools 100

Martech

DECEMBER 15, 2021

Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. This was the message from Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. “We Buyer intent signals. Image: ZoomInfo. Image: ZoomInfo.

Intent 96

Intent Intent Signal Campaigns Zoominfo 96

Zoominfo

FEBRUARY 3, 2023

Data-backed chatbots can also use company metrics, news, and buyer intent signals to direct conversations and effectively route leads to the right salespeople when buyer interest is high. Use our chatbot buyer’s guide to find the chatbot that’ll work best for your company. Get a demo today to learn more.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Zoominfo

JULY 25, 2023

Awareness is made even more potent by creating and distributing content that speaks directly to the one or more ICPs you’ve identified as part of the B2B lead generation process. Tools Findability is key to content marketing success. Who Handles B2B Lead Generation? That means getting the best possible B2B contact data.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. How do you access buyer intent data? How to respond to buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

JANUARY 26, 2021

At ZoomInfo, we’re always working to enable you to be the best. G2dotcom [link] pic.twitter.com/1FEAc6jlUP — ZoomInfo (@ZoomInfo) September 25, 2020. With predictive analytics and intent signals, marketers can deliver ads through IP addresses, directly to stakeholders and decision makers.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

MAY 25, 2022

After automating the process, Red Sift’s team was able to access reliable data on companies and contacts directly in Salesforce, plus intent signals when an account showed coordinated interest and updates from the web when companies were making news.

Zoominfo 100

Zoominfo Business Marketing Analytics Tools Intent Signal 100

Zoominfo

AUGUST 3, 2022

At ZoomInfo, tenured employees teach new hires all about our company culture, industry, and processes. With a solution like ZoomInfo Workflows , your sales reps can automatically feed contacts into their nurture campaigns, based on triggers they determine, including intent signals, news alerts, and page visits.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ From designing high-level marketing strategies to email campaign personalization and prospecting, intent data offers you crucial insights every step of the way. Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

SalesIntel

OCTOBER 23, 2023

Intent data has emerged as a powerful tool for sales and marketing teams, enabling them to prioritize leads and focus their efforts on the most promising opportunities. SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. Craft engaging content that converts.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference.

Buying Cycle 110

Buying Cycle Intent Buy Intent Signal 110

DealSignal

DECEMBER 9, 2022

The sheer variety of possible intent data use cases is a major reason.­ From designing high-level marketing strategies to email campaign personalization and prospecting, intent data offers you crucial insights every step of the way. Table of Contents What is Intent Data? What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

NetLine

OCTOBER 30, 2023

Like the very vacuum of space itself, this phenomenon absorbs every misplaced campaign, every forgotten ad, and every jettisoned content piece—threatening to push even the best marketing programs into the engagement-less void. This means that 98% of those prospects who would be interested have not seen your content. The B2B Black Hole.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. How Do You Access Buyer Intent Data? Let’s break that down. Consider this.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

The ABM Agency

APRIL 15, 2021

Bombora is a third-party intent data provider (among other solutions) that collects a massive amount of B2B intent, demographic, and firmographic data at scale. The company captures intent signals from the B2B online universe across multiple content sources, continuously monitoring content consumption of over 7,000 business topics.

Bombora 98

Bombora Intent Data Marketing Automation Services Intent 98

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. ZoomInfo is a privacy-first organization. The quick answer is: We do not.

Zoominfo 130

Zoominfo Contacts Top of Funnel Intent Signal 130

Zoominfo

OCTOBER 5, 2021

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals. It has allowed me to step out of the day-to-day, tactical tasks and spend more time on strategy.”

Marketing Websites 100

Marketing Websites Marketing Automation Services Intent Signal Buyer Intent 100

Heinz Marketing

SEPTEMBER 28, 2021

Your demo request form may generate high quality leads, but your content syndication platform may not. They also touch on some more advanced concepts, like using AI models to identify buyer personas and including intent signals in your scoring models. . The Beginner’s Guide to Lead Scoring.

Lead Scoring 107

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 107

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. More Contacts Based on Intent Signals. ZoomInfo is a privacy-first organization.

Zoominfo 130

Zoominfo Intent Contacts Top of Funnel 130

Aberdeen

FEBRUARY 8, 2019

This week’s roundup of headlines in the intent data space explores Bill Gates predictions from 1999, a merger and acquisition, the idea of the marketing data scientist, interactive content syndication, and an emerging security and development trend that has transformative potential. . Interactive Content Syndication Networks.

Intent Data 40

Intent Data Intent Zoominfo Intent Signal 40

Content4Demand

MAY 21, 2020

During her session , DeAnn Poe, SVP of ZoomInfo, cited recent research from HubSpot that highlighted a renewed interest in marketing but less interest in speaking with a sales rep, which could be because budgets are in flux. They want more thoughtful and educational content to help navigate this new normal.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DealSignal

JULY 17, 2023

Table of Contents In a Nutshell: DealSignal vs Seamless AI Why B2B Data Engines Matter DealSignal Overview Seamless AI Overview Data Coverage Data Accuracy Data Types Software Integration Comparison Pricing Comparison Customer Support Comparison DealSignal vs Seamless AI: Which is the best?

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

Zoominfo

JUNE 14, 2021

I’m on a call with Bryan Tunick, a ZoomInfo sales team lead, and he is trying (admirably, but without much luck) to explain to me how our ZoomInfo Intent works. Then he switches to ZoomInfo, opens up Intent, and runs a search on the Bill and Melinda Gates Foundation. What is ZoomInfo Intent?

Zoominfo 130

Zoominfo Intent Work Management Marketing Management 130

Zoominfo

JUNE 14, 2021

I’m on a call with Bryan Tunick, a ZoomInfo sales team lead, and he is trying (admirably, but without much luck) to explain to me how our ZoomInfo Intent works. Then he switches to ZoomInfo, opens up Intent, and runs a search on the Bill and Melinda Gates Foundation. What is ZoomInfo Intent?

Zoominfo 130

Zoominfo Intent Work Management Marketing Management 130

DealSignal

AUGUST 7, 2023

Table of Contents In a Nutshell: DealSignal vs Apollo.io One of the standout features of DealSignal is its cutting-edge Intent Data, a pivotal tool that holds immense value for businesses of all sizes and industries. Read on to discover the comprehensive benefits of choosing DealSignal vs Apollo for your business. That‘s DealSignal.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

DealSignal

JULY 19, 2023

Table of Contents In a Nutshell: DealSignal vs Seamless AI Why B2B Data Engines Matter DealSignal Overview Seamless AI Overview Data Coverage Data Accuracy Data Types Software Integration Comparison Pricing Comparison Customer Support Comparison DealSignal vs Seamless AI: Which is the best?

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

Table of Contents In a Nutshell: DealSignal vs Seamless AI Why B2B Data Engines Matter DealSignal Overview Seamless AI Overview Data Coverage Data Accuracy Data Types Software Integration Comparison Pricing Comparison Customer Support Comparison DealSignal vs Seamless AI: Which is the best?

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

Zoominfo

JULY 13, 2021

We’ve had some big moments at ZoomInfo over the years. In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. Today is one of those moments.

Zoominfo 130

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 130

Zoominfo

JANUARY 26, 2021

ABM For Targeted Outreach ABM is the ideal approach for enterprise leads because marketers can create a list of organizations to target and then track how they interact with the digital content that’s shared with them. This involves creating content for a v ariety of different personas.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Terminus

JULY 15, 2019

Level with us… When’s the last time you filled out a form for a piece of gated content with accurate information ? . If you want to be considered a true thought-leader in your space, gating content behind forms does little to inspire authority or build a positive brand experience. 1) Place persistent chatbot alongside content.

Intent Signal 22

Intent Signal Content Zoominfo Marketing Automation Services 22

Zoominfo

AUGUST 30, 2023

ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. Champion moves are perhaps the most actionable form of intent data.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Valasys

APRIL 3, 2023

Moreover, with the increasing adoption of Artificial Intelligence (AI) and Machine Learning (ML) in marketing and sales, intent data can be leveraged to enhance predictive analytics, lead scoring, and customer segmentation. To forecast buyers’ intentions, other tools employ predictive analytics.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52