Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference.

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Buying Cycle Intent Buy Intent Signal 111

DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents [Open] [Close] What is Intent Data?

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Intent Data Intent Intent Leads Ideal Customer Profiles 52

SalesIntel

MAY 13, 2024

By collecting and segmenting customer data, analyzing trends, and creating detailed buyer personas, you can tailor your campaigns to resonate with specific segments’ preferences and behaviors. Utilizing personalized content and optimized channels, you’ll deliver messages that address their needs effectively.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. How Do You Access Buyer Intent Data? Consider this.

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Lead Ranking Buy Work Management Marketing Management 100

SalesIntel

OCTOBER 23, 2023

Intent data has emerged as a powerful tool for sales and marketing teams, enabling them to prioritize leads and focus their efforts on the most promising opportunities. SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent.

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Intent Signal Zoominfo Intent Bombora 40

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? Multistep campaign: Email / Phone / Social media.

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Intent Data Intent Intent Leads Intent Signal 52

Zoominfo

OCTOBER 5, 2021

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals. It has allowed me to step out of the day-to-day, tactical tasks and spend more time on strategy.”

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Marketing Websites Marketing Automation Services Intent Signal Buyer Intent 100

Aberdeen

FEBRUARY 8, 2019

This week’s roundup of headlines in the intent data space explores Bill Gates predictions from 1999, a merger and acquisition, the idea of the marketing data scientist, interactive content syndication, and an emerging security and development trend that has transformative potential. . Interactive Content Syndication Networks.

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Intent Data Intent Zoominfo Purchase Intent 40

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. ZoomInfo is a privacy-first organization. The quick answer is: We do not.

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Zoominfo Contacts Top of Funnel Intent Signal 130

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. More Contacts Based on Intent Signals. The quick answer is: We do not.

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Zoominfo Intent Contacts Top of Funnel 130

Valasys

APRIL 3, 2023

Moreover, with the increasing adoption of Artificial Intelligence (AI) and Machine Learning (ML) in marketing and sales, intent data can be leveraged to enhance predictive analytics, lead scoring, and customer segmentation. Breaking up “intent” and “data” independently, a much clearer picture is in view.

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Intent Data Intent Marketing AI Marketing Analytics Tools 52

Zoominfo

JULY 13, 2021

We’ve had some big moments at ZoomInfo over the years. In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity.

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Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 130

Zoominfo

AUGUST 30, 2023

ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. Champion moves are perhaps the most actionable form of intent data. How is Buyer Intent Data Collected?

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Intent Data Intent Intent Signal Lead Ranking 147

Directive Agency

FEBRUARY 22, 2019

Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. ZoomInfo – Has diversity of integrations and strong data appending functionality to existing leads. New Customers: Using “Search” as Buyer Intent Signal. Build your ads.

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Database Marketing PPC Work Management Marketing Management 45

Zoominfo

MAY 21, 2021

They’re performing online searches, reading relevant content, and comparing different options that can address their pain points. The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. When used correctly, B2B intent data boosts conversions and sales.

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Intent Data Intent Lead Ranking Marketing Websites 130

SalesIntel

FEBRUARY 28, 2024

ZoomInfo LeadIQ Datanyze Lead411 Lusha LinkedIn Sales Navigator G2 Rating: 4.3/5 5 SalesIntel aids marketing, sales, and revenue operations teams in identifying target accounts, knowing which accounts are in-market, finding their ideal buyers, and filling in missing data gaps. ZoomInfo G2 Rating: 4.4/5 UpLead G2 Rating: 4.7/5

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Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Zoominfo

JULY 13, 2021

We’ve had some big moments at ZoomInfo over the years. In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. Creating New Possibles.

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Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

SalesIntel

FEBRUARY 14, 2023

ZoomInfo LeadIQ Datanyze Lead411 Lusha LinkedIn Sales Navigator G2 Rating: 4.3/5 5 SalesIntel aids marketing, sales, and revenue operations teams in identifying target accounts, knowing which accounts are in-market, finding their ideal buyers, and filling in missing data gaps. ZoomInfo G2 Rating: 4.4/5 UpLead G2 Rating: 4.7/5

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Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

SalesIntel

AUGUST 16, 2021

SalesIntel lets you identify and reach millions of decision-makers by providing technographic, firmographic, and buying intent data. The filters help you to target companies according to the technologies they use, company size, location, their buying intent signals, and more. Compare ZoomInfo with SalesIntel.

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Sales Management Top of Funnel Bombora InsideView 52